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Media Headliner: Microsoft turns to ad giant in war against Google

to prevail in this sector. And, after all, in November 2008, they poached Ashley Highfield, the guiding ...

IAB Engage: MSN Video to be available after Christmas

Normal 0 0 1 196 1119 Haymarket Publishing 9 2 1374 11.516 0 0 0 Ashley Highfield, Microsoft's managing director and vice- president consumer and online, UK ... ." Highfield, the brains behind the BBC iPlayer and Project Kangaroo, said online video was still a nascent ...

Ward turns sabbatical into full-time departure from Microsoft

The company is going through a recruitment process to find his replacement, Ashley Highfield, managing director and vice-president of Microsoft consumer and online UK, confirmed. The role has been ... group under Highfield last October to create a UK team headed by Ward. A Microsoft spokesman said ...

C&binet conference: Advertising the key, says Highfield

to Microsoft UK chief Ashley Highfield....Highfield, managing director, consumer online for Microsoft UK, said: Highfield said: "MSN is a successful ad-funded business. We buy and sell more inventory than anyone else. Advertising across display, behavioural targeting and search is where the future is. In five years' time, businesses that haven ...

Media heavyweights line up to succeed Duncan in top C4 job

Highfield Currently UK managing director at Microsoft, Highfield has a pedigree in developing online TV ... venture Project Kangaroo. Highfield, recently profiled by Revolution , has no programming experience ...

Amanda Andrews on Media: the scramble for free-to-air VOD

Highfield, who helped launched iPlayer and led the Kangaroo project, is pushing to make MSN Video a success ...

Media: Chatter

"Murdoch is not going to be able to make commodity content pay ... overall, I think it is more likely ad-funded or subscription models will work." - Ashley Highfield, the UK online managing director at Microsoft, is sceptical about newspaper attempts to introduce 'micro-payments' for content "We expect ...

Microsoft launches long-form video service with GroupM ad deal

. The brainchild behind the iPlayer and Project Kanagroo, Ashley Highfield, now managing director and vice ...

P&G tackles discounter threat with Simply Dry

house-hold brand that has taken this step,' says Charlotte Highfield, managing director at insight ... Highfield. Marketers in all sectors will undoubtedly be watching P G's experiment with great interest ...

BBC publishes details of executives' expenses

to celebrate Terry Wogan's knighthood, while former BBC technology chief Ashley Highfield claimed 217 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.