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Media: Chatter
21 Aug 2009
"Murdoch is not going to be able to make commodity content pay ... overall, I think it is more likely ad-funded or subscription models will work." - Ashley Highfield, the UK online managing director at Microsoft, is sceptical about newspaper attempts to introduce 'micro-payments' for content "We expect ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
