31 May 2012
The reason I got into advertising was ...
TM: I was good at art and went to college. I didn't want to be a ...
30 May 2012
| by Loulla-Mae Eleftheriou-Smith
SuperCasino, the online betting service, has been forced by the Advertising Standards Authority...flirting or sexual success.
However, the Advertising Standards Authority (ASA) decided the meaningful ...
the code on advertising gambling.
It ruled the ad must not be shown again in its current form ...
.
"NetPlay TV takes its responsibilities as an advertiser extremely seriously and all promotional material ...
30 May 2012
| by John Reynolds
TV ads before they air was challenged by nine viewers, who complained to the Advertising Standards ...
", was inappropriate for children.
In its defence, Yoplait argued that the Frubes brand had been advertised on TV ...
of the Frubes advertising.
Clearcast explained that it had originally approved the strapline "Rip their heads ...
28 May 2012
| by Matthew Chapman
The National Trust is targeting new audiences and young visitors with a Jubilee-themed augmented...s new mini animation, which will debut at Trust properties over the Jubilee weekend.
The end ...
time the National Trust has used augmented reality technology and fits in with its growing commitment ...
campaign manager at the National Trust, said: "The collaboration with Aurasma is designed to encourage ...
28 May 2012
| by Sarah Shearman
, was recently named Cannes Lions Advertiser of the Year.
Follow Sarah Shearman on Twitter @Shearmans
...
28 May 2012
| by Alex Brownsell
The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising roots with a TV spot directed by Becky Martin, the producer of Channel 4 comedy series 'Peep Show'.
The ad features mobile phones discussing what they are used for by their owners and follows campaigns ...
28 May 2012
| by Sarah Shearman
it had used since it first advertised on TV in 2010.
Follow Sarah Shearman on Twitter ...
25 May 2012
| by John Reynolds
: "Innovation has been key to driving the success of Squares and we have invested over 3m in advertising ...
24 May 2012
| by Maisie McCabe
advertising....), but British advertisers have not consistently created world-class radio spots in recent years. In 2011 no UK ...
to develop radio copywriters separately."
Luckily, the Radio Advertising Bureau, which turned 20 last Friday, is on the case as part of its mission to promote radio advertising.
Simon Redican, the RAB ...
24 May 2012
"Surely someone at the agency must have realised that a creepy brand character with a husky voice and an American accent who suddenly appears out of nowhere to confront a housewife choosing the advertised product has already been done. Does Clarence the polar bear in the Birds Eye ad by Abbott Mead Vickers BBDO ...
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