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MasterCard extends Priceless campaign with festival sponsorship

31 May 2012 | by Alex Brownsell

such as the Natural History Museum and the V A to offer dedicated tours for cardholders. Consumers are invited ...

HSBC group marketing boss issues privacy warning to Facebook

31 May 2012 | by Alex Brownsell

HSBC group marketing director Chris Clark has warned that the brand may pull advertising from major

HSBC's Chris Clark on a new era for the bank's marketing

31 May 2012 | by Alex Brownsell

. In more than a decade working in advertising, he experienced the seminal split between Saatchi Saatchi ... piece of advertising.' Painstaking change Despite such a dismissal, Clark takes enormous pride that it was a 'piece of advertising' which by far outperformed the marketing campaigns of its rivals, and made ...

Asda to roll out in-store summer marketing programme

31 May 2012 | by Matthew Chapman

in Britain's history. "It's important to us that we help our customers celebrate the exciting national ...

Brand barometer: Foot Locker's latest viral campaign reviewed

31 May 2012

among advertisers, by creating content that causes a discussion about its authenticity. This, of course ...

The history of advertising in quite a few objects: 32 Commodore J Walter Thompson

31 May 2012

for advertisers, he began hiring writers and artists for what is claimed to have been the first-ever agency ... advertising. JWT opened in London in 1899 and Thompson, an avid traveller, rarely returned from abroad without having captured an important account. "Any spot on earth where goods are to be sold by advertising ...

Katherine Levy: Advertising proves to be the big issue for connected TVs

31 May 2012 | by Katherine Levy

installed DVR feature that allows DISH subscribers to completely skip all advertising during most primetime ... . In the worst-case scenario, advertisers that paid good bucks to appear in CBS, Fox and NBC shows may be put off ...

Why does adland need a new creative agency?

31 May 2012

get to take forward everything we love about advertising, communications and creativity and make ... and the network offices that dominate the UK advertising market. As Damon states, at Joint we believe ... of the big agency factories. Instead, we will start lean and stay lean. If recent history in business ...

On the Campaign Couch ... with JB

31 May 2012 | by Jeremy Bullmore

: How To Create And Produce Effective TV Advertising. From then on, Harry McMahan was a consultant, a guru, a columnist for Advertising Age and a globe-trotting evangelist for the television medium ... advertisers and their agencies knew nothing about television as an advertising medium. We'd made a few cinema ...

All about ... Newsworks

31 May 2012

the conventional ink-on-paper national newspaper medium as an advertising proposition - rewarding the very best in creativity, while generating the sort of case study material that helps convince advertisers about the medium ... teams of individual media owners to maximise their advertising revenues. It is overseen by a committee ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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