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Media Bitch's Diary 31 May

of Initiative and David Emin , director of advertising at Mirror Group Newspapers, Bitch hears. They decided ... with Media Trust to offer media workshops and master-classes to disengaged young people. Nickelodeon ...

Saatchi & Saatchi nets Nike Foundation brief

The project is understood to be focused on Girl Hub's operations in Nigeria, where the organisation has recently run an advertising campaign created by DDB. That work consists of an online film called "Aisha's story" and print ads that use the strapline "Speechless, no longer", which are designed ...

SapientNitro wins McLaren digital business

alongside VCCP, which picked up McLaren's global advertising account in March after a pitch that involved ...

Karmarama lands Time Out business

Time Out has appointed Karmarama to handle its advertising after a pitch.

The history of advertising in quite a few objects: 32 Commodore J Walter Thompson

for advertisers, he began hiring writers and artists for what is claimed to have been the first-ever agency ... advertising. JWT opened in London in 1899 and Thompson, an avid traveller, rarely returned from abroad without having captured an important account. "Any spot on earth where goods are to be sold by advertising ...

Why does adland need a new creative agency?

get to take forward everything we love about advertising, communications and creativity and make ... and the network offices that dominate the UK advertising market. As Damon states, at Joint we believe ... of the big agency factories. Instead, we will start lean and stay lean. If recent history in business ...

On the Campaign Couch ... with JB

: How To Create And Produce Effective TV Advertising. From then on, Harry McMahan was a consultant, a guru, a columnist for Advertising Age and a globe-trotting evangelist for the television medium ... advertisers and their agencies knew nothing about television as an advertising medium. We'd made a few cinema ...

Diary: Don't you love a denier?

are on them for quite a while. The deal was possibly one of the worst-kept secrets in the advertising ...

Claire Beale: Forget the positioning, it's talent that counts

. The advertising industry has seen far too many agencies start up with fine words and disruptive intentions, only ...

My Desk: Moray Maclennan

. There was a moment when I was going to go into the art world, then law, then I finally settled on advertising ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.