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Justin Sampson takes chief executive role at Barb

31 May 2012 | by Maisie McCabe

Justin Sampson, the former managing director of the Radio Advertising Bureau and director

Brand barometer: Foot Locker's latest viral campaign reviewed

31 May 2012

among advertisers, by creating content that causes a discussion about its authenticity. This, of course ...

Phones4U horror spot tops 2011's most complained about ads

30 May 2012 | by Arif Durrani and Ben Hall

Adam & Eve's horror-themed spot for Phones4U was the Advertising Standards Authority's most...advertising". He said the campaign had been "extremely well received by a large audience who recognise ... as the UK's independent regulator of advertising, stressed it "does not play a numbers game when judging ... action from the watchdog. The most complained about ad to be found in breach of the advertising codes ...

Think BR: Accessing the Olympic pound

29 May 2012 | by Rosie Merrell

for transient shoppers like Olympics tourists, would be to advertise directly in those areas where people ... a 'last chance to see' advertising boost to their campaigns directly in the space where shoppers ... . Recent Outdoor Media Centre research has found that out of home advertising has the ability to influence ...

Northern & Shell to unveil £40.2m post-tax profit

28 May 2012 | by Daniel Farey-Jones

including Dementia UK, The Alzheimer s Society, Mencap, BTCV, The Children's Food Trust, The Carers' Trust and The Youth Sport Trust have benefited. Follow Daniel Farey-Jones on Twitter @danfareyjones ...

Consumers and their mobile devices

28 May 2012 | by John Stoneman and Denise Turner

statistics show that effective dual-screening makes brand recall 1.7 times more effective than TV advertising ... should be fully exploited to create a holistic advertising strategy. Marketers must be ready to use ...

Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

, communications buying manager at Unilever, said: "As one of the UK's largest advertisers, it's important that we ... great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...

DMGT'S national and regional titles axe nearly 600 jobs

24 May 2012 | by John Reynolds

Daily Mail & General Trust (DMGT)'s national and regional papers have reported a 24% fall...print advertising revenues and the cost of promotional activity across its digital business ... in the period, helped by growth in recruitment advertising. Overall, DMGT reported revenues on an adjusted ...

HP to cut 27,000 jobs in next two years

24 May 2012 | by Matthew Chapman

augmented reality technology that is becoming prevalent in print and outdoor advertising. The Aurasma ...

Future plans new launch as iPad sales hit £3m

22 May 2012 | by John Reynolds

, pointing out that the group's digital revenues were up 37% on the year, while digital advertising now made up 44% of total advertising. Its digital credentials are clear to see, but this comes amid ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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