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Diet Coke calls ad pitch

01 Dec 2011 | by Anne Cassidy

of global advertising strategy and creative excellence, at the Cannes International Festival of Creativity ... 's recent TV advertising campaign centred around puppets styled as fashionistas and used the strapline ...

AOL launches marketing campaign for HuffPo UK launch

06 Jul 2011 | by Sarah Shearman

". In addition there will be press, taxi and online advertising, which will feature the tweets with the "blog ...

TripAdvisor launches online ad challenge

07 Jul 2010 | by Jacob Mathias

and September. The competition is open to all European travel brand and advertising agencies in Europe. The winner will receive 250,000 in CPM advertising media value which amounts to about 10-15 million page views depending on the advertiser's overall objective and target audience. Martin Verdon ...

Ladbrokes kicks off World Cup with 'Get Carter' style ad

28 May 2010 | by Ben Bold

-style advertising features an array of British iconography, including bowler hats, umbrellas, red telephone boxes ... new advertising campaign that communicates the anticipation and excitement of betting." The ads were ...

DDB scoops two golds at Clios

28 May 2010 | by Ben Bold

included AlmapBBDO Sao Paulo, which picked up the accolade for agency of the year. Nike won advertiser ...

Media: All about ... Cinema advertising

30 Apr 2010 | by Alasdair Reid

cent of UK cinema admissions and its advertising contract is currently with DCM. When it shifts ... advertising market." - Pearl & Dean will now be able to make the right sorts of investment to serve a market moving towards digital copy distribution and 3D production. ADVERTISERS AND AGENCIES - Simon Willis ...

Close-Up: Can ISBA model connect agencies and advertisers?

30 Apr 2010

on advertising rather than properly rewarding and incentivising risk, innovation, time investment or excellence ... to ignore its potential to deliver value to advertisers. Agencies need to become ideas portals as well ... . - Take stock of the advertiser/media owner relationship Agencies are increasingly looking redundant ...

Close-Up: IPA President's Medal for advertising's 'nice guy'

30 Apr 2010 | by Noel Bussey

of Kendall's input: "His involvement means that he has enabled good people in advertising to become ... of Kendall's ambition. "I'd love to see the Diploma become a global standard for advertising, so the UK ...

Media: Double Standards - 'Readers are out there and want to be courted'

30 Apr 2010

to bands; and This Week In ... is a celebration of NME's incredible history looking back at the brilliant ... . - How have advertisers taken advantage of this portfolio? Adidas, O2, HP and Dell are just some ... challenge is to offer our advertisers multiple routes to this hard to reach demographic, but we should ...

On the Campaign Couch ... with JB

30 Apr 2010 | by Jeremy Bullmore

everything off? Are you really up to running an agency in the middle of the worst advertising recession since ... the brand's advertising and marketing communications? A: The dominant characteristic of most new brands ... point than Cape Canaveral. Good advertising agencies can be excellent brand horticulturalists. So ...

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