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, and the denouement had me almost welling up. The ad tries to position Polo as a car you can trust to protect your ...
Creative Dave Trott Creative director, CST The Gate My favourite advertising ... to outrun you." That story shows how advertising works at its cleverest. We don't just knee ... 's as simple as that. I think the best advertising gets upstream and changes the context of the problem ...
The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves. The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...
believe in the power of TV advertising. I don't want to become too strategic or boring or anything like ... this is Private View), I am not a big fan of this kind of advertising. I love animation if there's a great idea ...
The 90-second spot tracks the evolving relationship, from the moment he first brings her home from the hospital to the day she leaves home, when he hands her the keys to a new Polo - ensuring that she "stays in safe hands". The ad positions the Polo as the small but tough car you can trust to protect your loved ...
advertising campaign, but Bill Nighy's family of aliens get a spring reprieve with the same mix of hokey charm and product placement. I do wish them a different outcome but it's humbling to contemplate what advertising can actually achieve when confronted with social change and seismic events in technology. Advertising ...
A spot, "the difference", launched this week in the US and shows footage from some of the closest finishes in Olympic history, including when Michael Phelps won the 100-metre butterfly at Beijing 2008 by one-hundredth of a second.The spot was directed by Joaqu n Baca-Asay through MJZ. Another spot ...
emotionally the only rational thing to do. What makes advertising so exhausting as a job is that we need ... arguments. But two of this week's ads, Volkswagen and the Department of Health , do what advertising ...
Strongbow has unveiled a multimillion-pound advertising campaign that extols the cider brand as a
advertising direction away from its previous approach of spontaneity, which always looked like a fun time ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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