SapientNitro wins McLaren digital business
31 May 2012 | by Sara Kimberley
alongside VCCP, which picked up McLaren's global advertising account in March after a pitch that involved ...
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Saatchi & Saatchi nets Nike Foundation brief
31 May 2012 | by Anne Cassidy
The project is understood to be focused on Girl Hub's operations in Nigeria, where the organisation has recently run an advertising campaign created by DDB. That work consists of an online film called "Aisha's story" and print ads that use the strapline "Speechless, no longer", which are designed ...
Karmarama lands Time Out business
31 May 2012 | by Anne Cassidy
Time Out has appointed Karmarama to handle its advertising after a pitch.
Justin Sampson takes chief executive role at Barb
31 May 2012 | by Maisie McCabe
Justin Sampson, the former managing director of the Radio Advertising Bureau and director
Neil Jones joins Johnston Press as commercial chief
31 May 2012 | by Katherine Levy
publisher saw a pre-tax loss of 144 million last year, and advertising revenue fell 9 per cent year on year ... -up propositions for advertisers across print and digital, and overseeing all commercial revenues including ...
Old El Paso kicks off £25m global ad review
31 May 2012 | by Anne Cassidy
Old El Paso, the General Mills Mexican food brand, is reviewing its global advertising account...the Diamond Jubilee, encompassing targeted outdoor and digital advertising, as well as TV activity ...
British American Tobacco seeks digital shop for new luxury range
31 May 2012 | by Anne Cassidy
to "recruit" around 750,000 young smokers each year. Tobacco advertising was banned in 2003, followed ...
The history of advertising in quite a few objects: 32 Commodore J Walter Thompson
31 May 2012
for advertisers, he began hiring writers and artists for what is claimed to have been the first-ever agency ... advertising. JWT opened in London in 1899 and Thompson, an avid traveller, rarely returned from abroad without having captured an important account. "Any spot on earth where goods are to be sold by advertising ...
Katherine Levy: Advertising proves to be the big issue for connected TVs
31 May 2012 | by Katherine Levy
installed DVR feature that allows DISH subscribers to completely skip all advertising during most primetime ... . In the worst-case scenario, advertisers that paid good bucks to appear in CBS, Fox and NBC shows may be put off ...
Why does adland need a new creative agency?
31 May 2012
get to take forward everything we love about advertising, communications and creativity and make ... and the network offices that dominate the UK advertising market. As Damon states, at Joint we believe ... of the big agency factories. Instead, we will start lean and stay lean. If recent history in business ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
