HSBC group marketing boss issues privacy warning to Facebook
31 May 2012 | by Alex Brownsell
HSBC group marketing director Chris Clark has warned that the brand may pull advertising from major
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MasterCard extends Priceless campaign with festival sponsorship
31 May 2012 | by Alex Brownsell
such as the Natural History Museum and the V A to offer dedicated tours for cardholders. Consumers are invited ...
HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
. In more than a decade working in advertising, he experienced the seminal split between Saatchi Saatchi ... piece of advertising.' Painstaking change Despite such a dismissal, Clark takes enormous pride that it was a 'piece of advertising' which by far outperformed the marketing campaigns of its rivals, and made ...
Asda to roll out in-store summer marketing programme
31 May 2012 | by Matthew Chapman
in Britain's history. "It's important to us that we help our customers celebrate the exciting national ...
Brand barometer: Foot Locker's latest viral campaign reviewed
31 May 2012
among advertisers, by creating content that causes a discussion about its authenticity. This, of course ...
Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
, which formerly handled the retailer's advertising account, how the brand can reverse its decline ... occurred and the rest is history. Other mid-level brands have since successfully entered the market and ... formerly handled French Connection's advertising) Despite poor results, there are still reasons ...
Sainsbury's squares up to M&S for summer marketing face-off
30 May 2012 | by Matthew Chapman
with the Jubilee followed by the Parlaympics. "What they wanted though was people they could trust. "They ...
Helen Edwards: Lies, damn lies and 'dataviz'
30 May 2012 | by Helen Edwards, PPA Business columnist of the year
. This is just advertising, of course, with an objective of impact rather than precision - but it should alert us ...
Richmond brand to air nude farmer ad
29 May 2012 | by John Reynolds
The campaign will launch on June 4 and centre on a TV ad created by Quiet Storm. It will be accompanied by outdoor advertising. The ad features a young male farmer strolling naked through a rural village, while enjoying a Richmond Ham sandwich. The farmer proclaims the benefits of natural ingredients ...
Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
-sized businesses after both launched education and free advertising initiatives....advice required to build and maintain a Facebook page, and advertise effectively on the platform ... . Facebook's intention to give away free advertising credits was first announced by its chief operating ... to prove the effectiveness of advertising on the platform, following its recent IPO. Follow Sarah ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
