Empire launches iPad edition in U.S.
31 May 2012 | by Nick Batten
for advertisers. Bauer Media hopes the launch will help it tap into the growing number of iPad enthusiasts ...
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Media Bitch's Diary 31 May
31 May 2012 | by Media Bitch
of Initiative and David Emin , director of advertising at Mirror Group Newspapers, Bitch hears. They decided ... with Media Trust to offer media workshops and master-classes to disengaged young people. Nickelodeon ...
Adap.tv launches third-party video apps hub
31 May 2012 | by Daniel Farey-Jones
the complexities of the video ad landscape, the promise of TV and video advertising cannot be fulfilled by one ...
More! revamps for the 'boomerang' generation
31 May 2012 | by Nick Batten
. Abby Carvosso, managing director of lifestyle and advertising at Bauer Media, said the audience ...
Can Neil Jones help transform Johnston Press?
31 May 2012 | by Arif Durrani
. Total advertising revenues dropped 9% in the year to 7 May, with falls in print only partially offset ... strategy, with responsibility for subscriptions as well as its advertising. The vision of Johnston Press ... that has automated the creation of online display advertisements, allowing local advertisers to seamlessly ...
Steve Atkinson joins mobile network AdMaxim
31 May 2012 | by Maisie McCabe
back mobile advertising spend. "We deliberately set out to create a mobile platform that can offer ...
Adam & Eve, MG OMD and Goodstuff pick up Thinkbox TV Planning gongs
30 May 2012 | by Daniel Farey-Jones
by an advertising idea. It celebrated child potential by showing talented children passing on their skills ...
Sector Analysis: Mobile
30 May 2012 | by Mike Fletcher
1. The landscape has changed dramatically UK mobile advertising spend is projected ... , according to the Internet Advertising Bureau (IAB). Towards the end of 2011, comScore found ... four minutes. Simon Morgan, Google UK's former head of mobile advertising sales suggested, that "more ...
Daily Mirror editor Wallace elbowed out ahead of seven day publishing model
30 May 2012 | by John Reynolds
newspaper publisher has also said early indications are that advertising revenues in May are likely ...
Tria Beauty appoints UM London to £1m media account
30 May 2012 | by Maisie McCabe
The US-based company entered the UK last year and has appointed UM London ahead of a multimedia campaign that will use targeted print advertorials and advertising, digital display and cross-media partnerships. UM London was appointed to the business without a pitch. There was no incumbent, as Tria ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
