BrandMAX speaker preview: Nick Manning on brand optimisation and the media industry
23 Aug 2011 | by Staff
is where the money remains. MW: What do you think that advertisers will look for from the media ... the "sine qua non" of the advertising business, but the focus is on profit. If the business can't deliver profit, it has to deliver cost-savings and advertising isn t healthy when efficiency is in the ascendancy ...



