Helen Edwards: Lies, damn lies and 'dataviz'
30 May 2012 | by Helen Edwards, PPA Business columnist of the year
. This is just advertising, of course, with an objective of impact rather than precision - but it should alert us ...
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Jesus hairdressing ad complaints dismissed
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
The Advertising Standards Authority (ASA) has rejected complaints about a regional press ad
Daily Mirror editor Wallace elbowed out ahead of seven day publishing model
30 May 2012 | by John Reynolds
newspaper publisher has also said early indications are that advertising revenues in May are likely ...
Tria Beauty appoints UM London to £1m media account
30 May 2012 | by Maisie McCabe
The US-based company entered the UK last year and has appointed UM London ahead of a multimedia campaign that will use targeted print advertorials and advertising, digital display and cross-media partnerships. UM London was appointed to the business without a pitch. There was no incumbent, as Tria ...
Think BR: Inadvertent advertorial?
30 May 2012 | by Helen Bowyer
Most would agree that there is a clear distinction between advertising and editorial content ... , but brands who choose to use this as an advertising tool - as well as those writing the content - must ... the Committee of Advertising Practice (CAP) code, which governs the content of UK non-broadcast marketing ...
Andrew Sharkey exits Redleaf for Smithfield role
30 May 2012 | by Alec Mattinson
after an MBO from advertising agency Murray Hill. He subsequently worked as a partner and director ...
Think BR: Connected TV uncovered
30 May 2012 | by Toby Gunton
. Connect - the opportunity to use data to create truly relevant and targeted messages and advertising ...
The real cost of pitching
30 May 2012 | by Kate Magee
are happening in the advertising (see James Murphy's comment box below), design and legal industries. But there is a perception that other sectors are better at valuing their ideas. For 20 years, advertising ... As in advertising, there are examples where PR agencies have been paid to take part in pitches, but this is still ...
How to cope in a crisis
30 May 2012 | by Kate Magee
as advertising content. Schmid's main message was to take a step back when dealing with social media: 'Fingers ... . 'TRUST ME, I'M A JOURNALIST' Martin Fewell, Deputy editor, Channel 4 News Fewell said he wanted to dispel the myth that journalists are untrustworthy: 'The best stories come from trusted ...
Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
Adam & Eve's horror-themed spot for Phones4U was the Advertising Standards Authority's most...advertising". He said the campaign had been "extremely well received by a large audience who recognise ... as the UK's independent regulator of advertising, stressed it "does not play a numbers game when judging ... action from the watchdog. The most complained about ad to be found in breach of the advertising codes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
