Phones4u plans consumer hire
16 Sep 2005
advertising and marketing campaign in the run-up to Christmas.
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Vodafone leads way on branded content
03 Mar 2006 | by Daniel Rogers, Editor, danny.rogers@haynet.com
of advertising. But occasionally an initiative comes along that demonstrates how PR can be more powerful than...Vodafone's 2006 live music programme 'TBA' is just such an initiative (News, p1). Advertising will play its part, but the whole idea of the project is to get the target audience - 18 to 24-year-olds - to feel they have 'discovered' a number of 'spontaneous' gigs. Cleverly, it taps into this demographic ...
Siemens in Italian stunt for 3G phone
19 Aug 2005
content for the phones on their missions, which may be used as advertising at a later stage,' said WS ...
Orange and FSA appoint start-up to woo parents
10 Jun 2005 | by Donna Werbner
awareness about its Child Trust Fund and the advice the FSA provides on interest rates and mortgages ... that an estimated 70 per cent of the families who received Child Trust Fund vouchers were confused about how to use ...
Campaign: Mobile brand frames pictures with fashion - Promotion
13 May 2005 | by Mary Cowlett
Mail and OK!, with further regional interest from the Croydon Advertiser, Yorkshire Evening Post ...
Campaign: Midnight lifts sales for Korean phone maker - Consumer PR
15 Apr 2005 | by Stephanie Siegle
. With no advertising or direct marketing activity, owing to budget constraints, Unique brought Midnight Communications ...
Campaign: Mall roadshow boosts BT's The Phone Book - Consumer PR
25 Feb 2005 | by Gareth Gore
Pages and Thomson Local. Objectives To generate advertiser interest in The Phone Book by raising ...
Profile: Peter Morgan, head of group media relations, BT
23 Jul 2004 | by Simon Ellery
Morgan graduated from Southampton University in modern history and politics, then completed a postgrad journalism course at the London College of Printing. Of the 32 on the course, Morgan and the woman who became his wife were offered reporter posts to effectively launch BBC Radio Devon. That led ...
Campaign: O2 helps Milly's Fund promote teen safety - Charity PR
02 Apr 2004 | by Donna Werbner
receiving endorsement from personal safety charity Suzy Lamplugh Trust (SLT), JCPR and O2 timed the launch ...
Technology: Gadget Revolution
27 Feb 2004 | by Adam Hill
, was based around print advertising, according to managing director Robert Fedder. 'We did have a PR agency ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
