KFC bid to clean up image after high-profile attacks
20 Jun 2008 | by Clare O'Connor
anti-KFC ads that show a caricature of Colonel Sanders knifing a chicken. The Advertising Standards ...
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Campaign: Fashion/retail - Jigsaw hits new fashion heights
14 Nov 2008
Campaign: Jigsaw appoints a new creative director Client: Jigsaw PR team: Mission Media Timescale: July-August 2008 Budget: c. £30,000 High street fashion chain Jigsaw does not do any print or broadcast advertising, instead relying on PR. In July it called in Mission Media to help the in-house team ...
Phones4u plans consumer hire
16 Sep 2005
advertising and marketing campaign in the run-up to Christmas.
View From The Top: 'I'm an activist. I'm too old to bullshit'
17 Jun 2005
, now director of branding agency Ideal Word, was a trusted lieutenant at The Body Shop. He says: 'She ...
Opinion: Sudan 1 flags up PR risks in supply chain
25 Feb 2005 | by Kate Nicholas, kate.nicholas@haynet.com
prove to be the largest food recall in British history, and the fact is that such a lengthy chain ...
Media relations: What The Papers Say - Edmonton fiasco dents Ikea image
18 Feb 2005
demand with heavy advertising and special offers in a deprived area: 'Does it pay to advertise?' (The ...
Corporate Rebrands: Surviving change
11 Feb 2005
confused. TV advertising featuring penguins ran last year to introduce the idea of the merged brand ...
News Analysis: Season of aggressive promotions
10 Dec 2004
'trading bloodbath'. These types of promotions are led by quick-turnaround advertising but PR has a part ... next year will kick off in January. Amid the high-profile advertising and headlines of price slashing ...
Profile: Standing up for McDonald's - Nick Hindle, UK head of corporate affairs, McDonald's
22 Oct 2004 | by Ian Hall
perception has been moulded by our advertising tone of voice. We are putting PR at the top of the agenda ... dismissive of Fast Food Nation, describing it as 'boring' and a 'history lesson more than a contemporary work ... -brand in the throes of change. RESUME 1986 Trainee, WFO - Rotherham 1987 PR division executive, Moss Advertising ...
Profile: Fresh start for Mr Joe Public - Matt Wood, managing director, Seventy Seven PR
24 Sep 2004 | by Ian Hall
.co.uk. Wood says Moninski's advertising-planning pedigree, the corporate nous of director Guy Corbet, allied ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
