HSBC group marketing boss issues privacy warning to Facebook
31 May 2012 | by Alex Brownsell
HSBC group marketing director Chris Clark has warned that the brand may pull advertising from major
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MasterCard extends Priceless campaign with festival sponsorship
31 May 2012 | by Alex Brownsell
such as the Natural History Museum and the V A to offer dedicated tours for cardholders. Consumers are invited ...
HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
. In more than a decade working in advertising, he experienced the seminal split between Saatchi Saatchi ... piece of advertising.' Painstaking change Despite such a dismissal, Clark takes enormous pride that it was a 'piece of advertising' which by far outperformed the marketing campaigns of its rivals, and made ...
Aviva appoints Bray Leino to B2B account
29 May 2012 | by Daniel Farey-Jones
after Aviva consolidated its consumer-facing digital advertising account with Dare . Follow Daniel ...
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising roots with a TV spot directed by Becky Martin, the producer of Channel 4 comedy series 'Peep Show'. The ad features mobile phones discussing what they are used for by their owners and follows campaigns ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media....Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team News , its new agency unit that launched to service the News International business. ( Campaign ...
Experian kicks off £6m media review
24 May 2012 | by Katherine Levy
. It is understood that the review is tied to an increase in advertising spend ahead of an update of Experian ...
Zurich calls £100m global ad review
24 May 2012 | by Anne Cassidy
advertising account....Worldwide currently handles the brand s advertising in key markets, including Europe, North America and Asia. Zurich, which spends 4 million in the UK, according to Nielsen figures, consolidated its advertising ... first aired in 2009. The brand s advertising has been supported by DM, digital and experiential work ...
PAA lands Investec private banking account
17 May 2012 | by Sara Kimberley
will continue to handle the brand's advertising. Last year, Investec struck a deal with the England and Wales ...
Quiet Storm wins Claims Direct task
10 May 2012 | by Sara Kimberley
£5 million advertising account....The agency picked up the business after a pitch process that began in March. It is thought Quiet Storm will boost Claims Direct's advertising activity over the next year to cut through ... and buying for the brand. Claims Direct, which previously created its advertising in-house, was once ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
