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for branding, advertising, press relations and, in particular, the firm's ubiquitous Intel Inside campaign ...
Following a series of well-publicised reputation issues, Microsoft needed to challenge negative consumer attitudes in the UK. Edelman was tasked with a PR campaign to counter reputation weaknesses in the areas of trust, ethics and honesty. The campaign used Microsoft's first place in The Sunday Times's Best ...
, was based around print advertising, according to managing director Robert Fedder. 'We did have a PR agency ...
the complexities of their own, it would do well to draw to a close this interminable pitching process and trust its ...
history of big companies making radical decisions over agencies, but there will come a day when ...
with the US Government, but its anti-trust troubles still rumble on in Europe. However, Microsoft remains ... advertising utopias, 'Marlboro Country'. 10. MERCEDES Smart, luxurious and quietly confident, Mercedes ...
with employees, customers and the industry. The PR push followed the long anti-trust case brought by the US ...
at further adjustments we need to make, whether it's with the industry or our customers, or rebuilding trust ... -out anti-trust case brought by the US Department of Justice has damaged Microsoft's reputation and painted ...
the biggest tech merger in history, with rival Compaq.
corporate reputation by the long-running anti-trust case still occupying the US courts. Roll sees ... . It is this new strategy that enabled Microsoft to devote more than 5m to advertising and PR plans at HMV ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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