Taxi app Hailo calls in Surname & Surname for consumer drive
18 May 2012 | by Sara Luker
is to make the market more efficient; to speedily unite passengers with trusted black cabs by streamlining ...
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SapientNitro wins McLaren digital business
31 May 2012 | by Sara Kimberley
alongside VCCP, which picked up McLaren's global advertising account in March after a pitch that involved ...
CREATIVE STRATEGY: Peugeot dances with the school of cool
17 May 2012 | by Simon S Kershaw
But how, when and where should advertisers be cool? Of course, there is a book/website called Coolbrands that claims to know the hip from the not. It all depends on whether you trust the judgement of their panel of style-leaders and opinion-formers. A better barometer might be that great live, continuing ...
Volkswagen Polo 'stay in safe hands' by DDB UK
16 May 2012
The 90-second spot tracks the evolving relationship, from the moment he first brings her home from the hospital to the day she leaves home, when he hands her the keys to a new Polo - ensuring that she "stays in safe hands". The ad positions the Polo as the small but tough car you can trust to protect your loved ...
Toyota brings 'Always a Better Way' global positioning to UK
09 May 2012 | by Alex Brownsell
Toyoda outlined the global vision a year ago, when the brand vowed to develop the "safest and most responsible" vehicles on the market. A UK spokeswoman confirmed that the strapline, unveiled by Toyota Motor Corporation president Akio Toyoda last year, will be adopted in all local advertising over ...
Jaguar to air Homeland-themed ad
03 May 2012 | by Maisie McCabe
advertisers can become a little obsessed with trying to produce content for viewers, when there is already ...
The AA calls £7 million advertising review
03 May 2012 | by Jeremy Lee
The AA has put its £7 million advertising account up for pitch....with a number of agencies on specific advertising projects, including McCann London and DCH. The AA ...
Adwatch (May 2) Top 20 recall: Audi
02 May 2012 | by Jamie Maker, director, Brave
mountain road with a view of the Mediterranean. That rather homogenised approach to car advertising only ... now have the song stuck in my head. Brand strategy verdict: 9 out of 10 Audi advertising ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...
Hertz calls review of £10 million pan-Euro media
26 Apr 2012 | by Nick Batten
. In 2011, Hertz consolidated its global advertising account into DDB. Before this, its advertising business ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
