Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
In danger of being consigned to history a decade ago, Burberry has undergone a creative and digital ...
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Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
, which formerly handled the retailer's advertising account, how the brand can reverse its decline ... occurred and the rest is history. Other mid-level brands have since successfully entered the market and ... formerly handled French Connection's advertising) Despite poor results, there are still reasons ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo...powerful reminder of the importance for brands to build and retain consumers trust. It s a deeply ... and every touchpoint. Trust is, and always has been, critical to brand success; without the reassurance ... , and the tendency for customers to trust each other more than brands, has resulted in a world of total transparency ...
Look launches 'Look What I'm Wearing'
14 May 2012 | by Nick Batten
each week. Look will promote the launch of Look What I m Wearing with digital and press advertisements ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ... to run advertising for Nike, and we grew up being a company built on amazing athletes, products and advertising. We are entering a phase now where all our advertising still has an emotional value, but you ...
Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
of a company based upon an advertising model is "a little risky". He said: "Advertising is an old ... that creates." Nike has moved away from investing in advertising to the creation of digital services ... t need to advertise to them". ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...
Sports organisations must prepare for post-Olympic sponsorship, says LTA boss
28 Apr 2012 | by Kate Lloyd
-pack advertising with them. We want to work with brands that touch people everyday; retail and utilities." ...
Sarah Gower: On the starting blocks
19 Apr 2012 | by John Owens
Entertainment, says of Gower: 'I had a real trust with her and you knew there would be no nonsense. She has spot ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
