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in Britain's history. "It's important to us that we help our customers celebrate the exciting national ...
, which formerly handled the retailer's advertising account, how the brand can reverse its decline ... occurred and the rest is history. Other mid-level brands have since successfully entered the market and ... formerly handled French Connection's advertising) Despite poor results, there are still reasons ...
with the Jubilee followed by the Parlaympics. "What they wanted though was people they could trust. "They ...
The Advertising Standards Authority (ASA) has rejected complaints about a regional press ad
In danger of being consigned to history a decade ago, Burberry has undergone a creative and digital ...
The Co-operative Group is set to appoint Leo Burnett to handle its £50m advertising account....The agency won the account after a competitive pitch against Now and CHI Partners. The win is expected to be ratified by the Co-op board next week. DDB is believed to have withdrawn on the eve of the pitch as a result of its merger with agency Adam Eve, which handles the John Lewis advertising account ...
Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising
Price reassurance is a key battleground in the supermarket wars and the leading players have frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA). Asda took issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ...
in my presentation we ve had a lot to do. "John Lewis doesn t have a long history in marketing and so ... -funded programming. It could work for us." Inglis also confirmed the brand would not be advertising on TV around ...
is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation s celebratory mood" and "highlights our position as the UK's most trusted retailer". But it warned its ... , which it began advertising as stand alone brands for the first time last year. The retailer has ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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