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for advertisers. Bauer Media hopes the launch will help it tap into the growing number of iPad enthusiasts ...
The US-based company entered the UK last year and has appointed UM London ahead of a multimedia campaign that will use targeted print advertorials and advertising, digital display and cross-media partnerships. UM London was appointed to the business without a pitch. There was no incumbent, as Tria ...
has bespoke in-app branding and video, along with ownership of all advertising, which clicks through to the eBay fashion store. Mike Newcombe, director of mobile advertising at IPC, said: "The Marie Claire ...
to be purchased by individual trusts or even GP surgeries. A key benchmark is for all GP surgeries to enable ...
statistics show that effective dual-screening makes brand recall 1.7 times more effective than TV advertising ... should be fully exploited to create a holistic advertising strategy. Marketers must be ready to use ...
, communications buying manager at Unilever, said: "As one of the UK's largest advertisers, it's important that we ... great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...
augmented reality technology that is becoming prevalent in print and outdoor advertising. The Aurasma ...
they align with the 'brand promise', which is about 'trust, innovation, scrutiny and privacy', she says. 'Not ... expanded over the decades from desktop PCs into online, mobile, gaming and advertising, can be a 'double ...
to help it deliver a personalised travel service and position it as a trusted travel partner. Expedia ...
their own platforms. Brands need to be part of these worlds whether as advertiser, content provider and ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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