Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
it had used since it first advertised on TV in 2010. Follow Sarah Shearman on Twitter ...
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British Gas readies 'free swim' Olympic campaign
29 May 2012 | by Matthew Chapman
The activity will run up until the two-week blackout period ahead of the Olympic Games, which prevents non-sponsors using Olympic athletes in advertising to protect official sponsors, which include British Gas competitor EDF Energy. The ad uses Psyop animation to create realistic, speaking ...
Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
was really engaging and who wasn t commonly used in advertising," he said. "He's only ever done ads once ...
EDF adds brand character to Olympics reward-scheme push
22 May 2012 | by Matthew Chapman
Better Energy' advertising and in particular, to our new brand character. "Bringing together 'Thank ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social network s IPO... to paraphrase Sir Winston Churchill... the end of the beginning or the beginning ... there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ...
E.ON targets British Gas with price freeze pledge
15 May 2012 | by Matthew Chapman
The press activity is headlined 'E.ON guarantees not to increase home energy prices in 2012' and continues the brand s animated style it uses in television advertising . British Gas owner Centrica put ... in October that sought to build trust, knowledge and engagement among customers as part of its Energy Fit ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after ... other online advertising. Wang refused to break down revenues and declined to comment on pricings ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
thief] can do nothing. Will there be a play on consumer trust in advertising the Wallet? I don ... the trust you have in your operator and we believe we have the trust of our customers. In terms of confidence, it s an evolutionary step and customers will do NFC with brands they trust. NFC is in its ...
EDF hires AKQA as lead digital agency
03 May 2012 | by Sara Kimberley
EDF Energy has appointed AKQA as its lead digital advertising agency..... EDF's advertising agency, Abbott Mead Vickers BBDO, recently created a campaign for the brand ...
Agencies line up for HTC social media account
03 May 2012 | by Sara Kimberley
of its website. Feedback will be used in digital banner advertising and could decide the future direction ... brand activity across HTC's 100m advertising business. Last month, HTC launched its biggest global ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
