MasterCard extends Priceless campaign with festival sponsorship
31 May 2012 | by Alex Brownsell
such as the Natural History Museum and the V A to offer dedicated tours for cardholders. Consumers are invited ...
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Media Bitch's Diary 31 May
31 May 2012 | by Media Bitch
of Initiative and David Emin , director of advertising at Mirror Group Newspapers, Bitch hears. They decided ... with Media Trust to offer media workshops and master-classes to disengaged young people. Nickelodeon ...
HSBC group marketing boss issues privacy warning to Facebook
31 May 2012 | by Alex Brownsell
HSBC group marketing director Chris Clark has warned that the brand may pull advertising from major
Saatchi & Saatchi nets Nike Foundation brief
31 May 2012 | by Anne Cassidy
The project is understood to be focused on Girl Hub's operations in Nigeria, where the organisation has recently run an advertising campaign created by DDB. That work consists of an online film called "Aisha's story" and print ads that use the strapline "Speechless, no longer", which are designed ...
SapientNitro wins McLaren digital business
31 May 2012 | by Sara Kimberley
alongside VCCP, which picked up McLaren's global advertising account in March after a pitch that involved ...
Empire launches iPad edition in U.S.
31 May 2012 | by Nick Batten
for advertisers. Bauer Media hopes the launch will help it tap into the growing number of iPad enthusiasts ...
HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
. In more than a decade working in advertising, he experienced the seminal split between Saatchi Saatchi ... piece of advertising.' Painstaking change Despite such a dismissal, Clark takes enormous pride that it was a 'piece of advertising' which by far outperformed the marketing campaigns of its rivals, and made ...
Karmarama lands Time Out business
31 May 2012 | by Anne Cassidy
Time Out has appointed Karmarama to handle its advertising after a pitch.
CREATIVE STRATEGY: Prometheus and stealing fire at TED
31 May 2012 | by Simon S Kershaw
in this column, most advertising for films is as dull and predictable as, well, anything starring Jennifer ... and, would you believe it, wit. All brands dream of their customers doing their advertising ... the creepy interview with synthetic person David . And then, for the first time ever, an advertiser has ...
Justin Sampson takes chief executive role at Barb
31 May 2012 | by Maisie McCabe
Justin Sampson, the former managing director of the Radio Advertising Bureau and director
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
