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The ads, created by Agency Republic, feature premium holiday locations and the competitive prices on offer over the main holiday booking period. One ad pictures a man slouched on a sun lounger by the sea. Below the image are prices for a three-day trip to Dubai and Nice. The headline reads: "An all ...
LONDON - Direct Holidays, part of the Thomas Cook group, has launched a microsite with social...to post comments about their holiday. Created by Outside The Box, the activity is part of a broader media campaign for Direct Holidays, which includes inserts and advertising in national and regional publications, door drops, radio and billboards. The holiday company will also be running roadshows as well ...
LONDON - Teletext Holidays, the online travel agent, is on the hunt for an agency to handle its UK...the coming months. In recent years, Teletext Holidays has used CHI Partners to handle the majority of its advertising. The agency parted company with Teletext Holidays at the end of last year and is not expected ... Holidays' new head of marketing. Bloxham joined the company from the independent marketing communications ...
LONDON - Haven Holidays, which operates 35 family holiday parks, has chosen ITV 1 sci-fi drama...parks and special offers. Dawn Macey, head of marketing communications for Haven Holidays, said: The series reaches the same target audience as our holidays and we see this is a prime opportunity to raise ...
LONDON - Thomas Cook is rebranding tour operator Direct Holidays having acquired the company...The direct holiday brand will introduce the positioning tomorrow (Thursday) to coincide with the launch of a push to promote its Summer Sun 2009 and Winter 2008/9 holiday packages. The rebrand ... advocacy created by its ad agency, Company of Angels. The creative will carry testimonials and holiday ...
LONDON - Thomson Worldwide Holidays has appointed digital agency The Search Works to manage its
LONDON - Active holiday specialist Neilson, owned by the Thomas Cook Group, has appointed The Raft...The Raft, which replaces incumbent agency Designate, will develop and deliver strategic marketing campaigns for Neilson's beach and ski holiday offering, as well as new product launches planned for 2010. The full service creative agency will handle website design, digital marketing, online display and offline ...
LONDON - Portland Holidays Direct is launching a unique Christmas online viral campaign dubbed...The festive email is part of Portland Holidays Direct's Christmas 2003 e-communications, promoting late winter escapes and winter holidays for next year. The Crackermatic viral allows ... , Portland Holidays Direct, said: "The cracker viral is a fun game that we included in our December email ...
LONDON - Teletext has unveiled a mobile internet holidays portal as it continues to expand its.... The Holidays service, developed by Eagle Eye Technology, uses existing Teletext web technology and allows customers to browse through thousands of holiday offers from multiple retailers, destination guides and up-to-date holiday weather information via a WAP-enabled mobile phone. The service allows customers to make a phone ...
LONDON - Virgin Holidays has appointed marketing optimisation company Coremetrics to drive online...Coremetrics Analytics will provide Virgin Holidays with data on online customer behaviour, website performance and marketing effectiveness, enabling the transatlantic tour operator to continually monitor and adapt its digital campaigns. Virgin Holidays will be supplied with insight into online customer ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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