25 Oct 2006
| by Richard Jones, Creative director, Dialogue
pleased to see Virgin Holidays be so bold. And for a very good reason - a 'free night flight in Las Vegas...stock image never would. Does it convince me to book a holiday? Well, it interested me enough to
visit ...
03 Jun 2008
| by Steve Stretton, Creative partner, Archibald Ingall Stretton
This is part of a campaign to announce Virgin Holidays' expansion around
the world; I've also seen the very beautiful Charlotte Church posters
and TV ads, all of which feed directly off the line 'Ask for the
World'. I'm a great believer in finding a line or thought that can hold a
campaign together, and it ...
04 Sep 2007
| by Ed Kemp
LONDON - Virgin Holidays is promoting its late-2007 and summer 2008 holidays in a direct drive...by the offer of a 100 Tesco Gift card for customers buying Virgin Holidays. ...
29 Jul 2008
| by Staff
LONDON - Virgin Holidays is launching a direct campaign to promote its partnership with adventure...A personalised mailer, created by Elvis, will target travellers seeking sustainable holidays. Intrepid offers more than 450 holidays, ranging from Polar expeditions to volunteering projects. Earlier this year, Virgin Holidays launched an integrated campaign starring Welsh singer and chat-show host ...
09 Jun 2003
| by Ian Darby,
LONDON - Virgin Holidays is attempting to attract more family travellers to Florida...Claydon Heeley Jones Mason has created direct mail, door drop and radio work for Virgin Holidays that uses the strapline "I want" to emphasise how a Virgin holiday puts children first.
The campaign ...
American convertible."
The copy then explains that its Florida Disney holiday offers services ...
28 Jul 2006
| by by Daniel Farey-Jones
LONDON - Thomson Holidays has contacted a number of agencies as part of a review of its below...'s.
Thomson Holidays did not return calls.
If you have an opinion on this or any other issue raised ...
05 Sep 2007
Virgin Holidays is promoting its late-2007 and summer 2008 holidays in a direct drive developed...by the offer of a £100 Tesco Gift
card for customers buying Virgin Holidays. ...
10 Dec 2008
| by Gemma Charles
LONDON - Twinings is launching a two-pronged Christmas direct marketing push to drive sales and increase repeat orders of its hot beverages.
14 Jan 2010
| by Anne Cassidy
LONDON - British Airways is launching a new luxury quarterly magazine dedicated to premium holidays...members and "valued customers" of BA Holidays. The new launch is part of the company's bid to capitalise on a rise in the number of passengers taking luxury holidays. The editor of the title is Tim Hulse ...
, the Dominican Republic, and Sharm el-Sheikh as well popular holiday spots such as New York. Cedar also ...
05 Jan 2005
| by Staff,
LONDON - Timeshare firm Seasons Holidays has appointed LinkDirect to run a campaign in January...The idea, devised by Seasons Holidays group marketing director Leslie McCann, is based on giving ...
.
The ultimate objective of the campaign is to win holiday bookings from new customers, who may subsequently commit to holiday share options.
By creating awareness through door-to-door and by persuading new ...