Sector Insight: Self-catering holidays
28 Apr 2009 | by Jane Bainbridge
The recession means the UK self-catering holiday industry should make up some of the ground it has lost to all-inclusive deals.
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Thomson Holidays, the TUI-owned travel operator, has launched a child-free holiday package aimed at couples.
The recession means the UK self-catering holiday industry should make up some of the ground it has lost to all-inclusive deals.
It's hard to review a piece of work when you pitched for the business and lost. It's made even harder when the work's good.
Virgin Holidays is targeting families and couples considering long-haul holidays with a TV campaign that has been produced and directed by Aardman Animations.
It has been quite a while since anyone wedged a helicopter through my letterbox, so I was very pleased to see Virgin Holidays be so bold. And for a very good reason - a 'free night flight in Las Vegas'. Should that have been 'over Las Vegas'? Either way, how very decent of them.
David Coutts has been appointed marketing director at Virgin Holidays. Coutts replaces sales and marketing director Kathryn Beadle, whose role has been split in two, with operations director Stewart Baird taking on responsibility for sales. Coutts joins from Orange, where he was most recently marketing...
Owen Whitehead, head of marketing for MyTravel's Panorama and Manos brands, has been promoted to head of marketing for its main operator brand Airtours Holidays, while marketing manager Sarah Bottomley has been promoted to head of Going Places, MyTravel's high-street brand.
Nigel David, Thomas Cook UK Ireland's managing director of mass-market product, which covers the Thomas Cook, JMC and Sunset brands, has been moved to managing director of Style Holidays.
Client: Direct Holidays Creative agency: Story Media agency: Mediavision Direct Holidays is to highlight the savings it offers over mass-market rivals in an aggressive £3.5m campaign. A TV ad breaking this week features a couple in a swimming pool on holiday. After the woman is tipped off her...
AVERAGE HOLIDAY ENTITLEMENT Job title Days Marketing director 25 Marketing manager 25 Senior product manager 25 Product manager 25 Marketing officer 25 Marketing assistant 25 Source: CIM/CRONER...
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