Tourism Australia and Emirates unite to promote holidays down under
12 Jan 2010 | by Maisie McCabe
regional airport to Australia with Emirates, and once you get there, you will have an incredible holiday ...
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BA targets rich customers with holidays magazine
14 Jan 2010 | by Anne Cassidy
LONDON - British Airways is launching a new luxury quarterly magazine dedicated to premium holidays...members and "valued customers" of BA Holidays. The new launch is part of the company's bid to capitalise on a rise in the number of passengers taking luxury holidays. The editor of the title is Tim Hulse ... , the Dominican Republic, and Sharm el-Sheikh as well popular holiday spots such as New York. Cedar also ...
Word of Mouth - Holiday buzz is getting us down
25 Jun 2009 | by Staff
holidays....popular solution: taking a "staycation", where staying at home is the new going on holiday, whilst still participating in holiday-type activities, such as going to local museums, parks or the beach. Use of the word ... widespread mentions of vacation' and holiday' but even for those people looking at going abroad the news ...
Green Flag in bank holiday promotion with Daily Mirror and Heart
14 Apr 2011 | by Maisie McCabe
Radio's Heart network and Trinity Mirror's Daily Mirror newspaper, over the bank holidays....As part of the deal Green Flag will sponsor three of Heart's bank holiday shows over the summer, including Easter Monday (25 April), spring bank holiday (30 May) and the August bank holiday (29 August ... on family-focused activities for the bank holiday and will be promoted on the Heart network, while the Daily ...
Holiday Cottages reviews online media account
25 Aug 2009 | by Sara Kimberley
LONDON - Holiday Cottages Group is reviewing its multimillion-pound online media planning...The self-catering holiday specialist offers access to 18,000 properties across the UK and Europe ... subsidiary of the US-based Wyndham Worldwide, includes Blakes Boating Holidays, Blakes Holidays and Cottages, Chez-nous Holiday Properties, Country Holidays in France, Country Holidays in Ireland, Country ...
Paper Round (31 May) - Which clients are advertising in the national press?
31 May 2011 | by Sarah Johnson
Travel companies promote summer holidays to readers in today's papers, after the bank holiday...Virgin Holidays advertises trips to Florida in The Times, promising readers a "rockstar service ... and The Independent. The airline focuses on Dusseldorf in The Guardian. Park Resorts holidays includes a pull-out in The Daily Mirror promoting summer holiday resorts and campsites in Britain. Eurostar meanwhile ...
Admedia lands Highways Agency holiday campaign
15 Dec 2008 | by Maisie McCabe
home for the holidays. Philip Vecht, chief executive of Admedia, said motorway services were the ideal ... double during the holiday season and this campaign would get drivers thinking about taking extra ...
Virgin Trains are back on track
27 May 2009 | by Richard Wood
New campaign launched between Bank Holidays helps train company raise perceptions of its offering...as it did between two Bank Holidays, when services are busier. Furthermore, following lengthy track ...
Media brands should tap into thrill-seekers home and abroad
28 Apr 2009 | by Tess Alps
Holidays are top of my mind as I write this before dashing off to Italy. We all love and need.... However, holidays have an added benefit. A holiday mindset makes us optimistic and adventurous. Part of the experience is having extra money to splash around and extra time to spend it in too. Holiday purchases span ... . Holidays are the perfect environment for trialling new products. Waitrose has recently announced that, like ...
Teletext consolidates £5m media into Vizeum
17 Mar 2009 | by Arif Durrani
LONDON - Associated Newspapers' Teletext Holidays has consolidated its £5m media planning...business, and Teletext's digital incumbent The Search Works. Last year, Teletext Holidays generated about 800m worth of holiday bookings via its website and TV service, representing nearly 10% of all overseas holidays sold in the UK. Aegis-owned Vizeum will take full responsibility of the consolidated account ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
