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Virgin Holidays is promoting its late-2007 and summer 2008 holidays in a direct drive developed...by the offer of a £100 Tesco Gift card for customers buying Virgin Holidays. ...
LONDON - Thomas Cook is rebranding tour operator Direct Holidays having acquired the company...The direct holiday brand will introduce the positioning tomorrow (Thursday) to coincide with the launch of a push to promote its Summer Sun 2009 and Winter 2008/9 holiday packages. The rebrand ... advocacy created by its ad agency, Company of Angels. The creative will carry testimonials and holiday ...
Saga Holidays has brought in Brighter PR as it attempts to imbue its over-50s market with a sense...Commonly associated with sedate holidays, Saga wants to reduce the average age of its clients – currently 60, with cruisers typically in their late 60s. 'The older generation is getting younger in terms ... emerged that ten of Saga's 17 PR posts have been axed over the past six months. Saga Holidays' former ...
LONDON - Thomson Worldwide Holidays has appointed digital agency The Search Works to manage its
the benefits of package holidays, in the wake of the high-profile collapse of travel company XL Leisure Group....The national press drive, entitled 'Book with confidence', will emphasise that consumers' holiday ... in regional dailies from 13 October. Anyone who buys an ATOL-protected package holiday is covered financially ... consumers' fears when buying a holiday. ABTA is currently hosting its annual Travel Convention in Gran ...
TUI UK & Ireland is launching its biggest-ever brand campaign for Thomson Holidays, with a 90
The Football Association has signed up Thomas Cook's sporting package-holiday arm to provide travel...Thomas Cook Sport will offer exclusive travel options to englandfans members for England matches abroad, including the Euro 2008 qualifiers and friendlies. The travel agent will also invite them to join the FA Holiday Club, which entitles members to discounts on other holidays booked through Thomas ...
LONDON - Active holiday specialist Neilson, owned by the Thomas Cook Group, has appointed The Raft...The Raft, which replaces incumbent agency Designate, will develop and deliver strategic marketing campaigns for Neilson's beach and ski holiday offering, as well as new product launches planned for 2010. The full service creative agency will handle website design, digital marketing, online display and offline ...
Butlins has hired Warner Holidays' sales and marketing director Marc Jones to fill its top ... . The holiday company, which has parks in Minehead, Bognor Regis and Skegness, is airing its "Come to Butlins ... campaign. The holiday chain has succeeded in raising attendance in recent years by diversifying ...
-sledding adventure holiday in the Antarctic; or an elderly couple on a Mediterranean cruise. They may be looking ... is the number of consumers prepared to splash out on expensive holidays fast expanding, but their range ... and accommodation for each week of the longest holiday they had taken in the past 12 months. Those who spent £500 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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