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Gap appoints Crispin Porter to holiday campaign

holiday advertising campaign, which has previously featured the likes of Sarah Jessica Parker....If reports are correct the appointment would follow Cripsin Porter's $200m Gap Inc account win last year. The holiday campaign has been handled by Gap's agency of record Laird Partners, which was appointed in 2002. At the time it was only the second agency to be appointed by Gap in its history ...

InterContinental plans $1bn rebrand of Holiday Inn chain

by Interbrand, of its Holiday Inn chain, which will be the first major overhaul in its 55 year history..... InterContinental expects the changes to result in a 3% to 7% increase in revenue per available room at Holiday Inn ... these changes, in partnership with our owners. We want our guests to get as much enjoyment from Holiday Inn ... under the Holiday Inn, Express by Holiday Inn and Holiday Inn Express brands and all will be required ...

Thomson to target 1m customers with reminder mailings

LONDON - Thomson Holidays are to target 1m existing customers through WDMP, which will remind...where and when they last went on holiday. Lauren O Rooke Walker, account director at WDMP, said ... calendar, the pack provides the necessary motivation prompt to customers to plan their next holiday ...

WDMP appoints Fenner as head of planning

portfolio, including Carphone Warehouse, Thomson Holidays and Habitat.

Imodium door-drop drive to target holidaymakers

diarrhoea treatment Imodium Instants to promote the product to families ahead of their summer holidays....to take on holiday. Craig Wheeler, managing director of WDMP, said: "People will open the case to solve ...

Time off work for celebrating what you believe in

duty on employers to recognise other religious holidays and not just Christmas....It's easy to assume that Christmas is the key holiday time of the year for most workers ... religious holidays. If this conflicts with the council's needs (operational requirements) then that working day is treated just like a bank holiday for that employee and therefore is paid for at an enhanced ...

Corpdata recruits Challen as sales manager

Turbine teams, and is planning an incentive programme of holidays for its brokers and resellers....to the end of March 2007, offering nine different holiday prizes for its brokers and resellers. The top prize is a two-week holiday for two in Thailand. The Target Paradise competition includes different ... customer and give everyone taking part a good chance of winning one of the superb holiday prizes ...

Holiday Inn makes TV debut in £2.5m ready-for-business campaign

LONDON - Hotel chain Holiday Inn is making its UK TV advertising debut this month with a £2.5m...The humorous campaign created by Leo Burnett, which breaks on Monday May 13, will focus on Holiday ... -- and show what could happen if you don't stay at a Holiday Inn. In the first execution, a businessman ... . The tagline for the campaign is "Holiday Inn. You're ready for business". Nick Barton, marketing director ...

You have to be in it to win it

. As Ardi Kolah reports, agencies need to use this time in the run up to the Christmas Holidays

TUI appoints Acxiom for customer knowledge task

LONDON - The UK's largest holiday company TUI has appointed Acxiom to help it expand with the use...Personicx Geo has been developed by Acxiom to give companies better insight into the demographic and lifestyle profile of their customers. TUI UK, which includes Thomson Holidays, is hoping to use the information to help develop its above- and below-the-line marketing, to maximise return on advertising ...

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