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There has been a tendency in the direct marketing industry to play down the significance of e-mail marketing with practitioners rather sniffily pointing out that it is, after all, "just another marketing channel". This reluctance to wholeheartedly embrace e-mail into the direct marketing...
Targeting is the cornerstone of any successful direct mail campaign, and never more so than in a business-to-business environment. According to research by Hewlett-Packard, the average manager has a backlog of around 12 hours work, so it s little wonder that agencies attempting to grab the attention...
A survey by the Institute of Direct Marketing (IDM) reveals that new graduates represent only 2.5% of total employees and the majority of staff are recruited from direct marketing agencies. The association s annual agency survey questioned 40 leading DM agencies, representing 1200 staff.
? Holly Acland investigates.
LONDON - The Army Benevolent Fund has appointed Holly Davies, a former executive at the Prince
could help repair the image of direct mail, writes Holly Acland.
. The mailshot features jigsaw images of one pair of dogs, Holly and Duke, with the slogan, "your kindness... will keep us together". It goes on to tell the story of Holly and Duke whose owners were unable to look after them. The trust says that they have to re-homed together because Holly is deaf and relies on Duke ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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