BR Video: Public support stronger responsible drinking message
23 Jun 2010 | by Jacob Mathias
connected," said Mark, 45. "Nearly all socialising is done in pubs." Younger people disagreed. Holly, a ...
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Public View - What did the public think of the new Cadbury Flake ad?
22 Jun 2010
"I didn't really know what it was until the end," said Holly, a sales assistant. "it was a bit irrelevant." Charleen, a salesperson, and Amanda, a nurse, thought it was a hair care ad. View the ad here. Video produced by Vox Pops International on behalf of Campaign. Watch ...
Book review: BRANDchild
01 Mar 2003 | by Martin Lindstrom and Patricia B Seybold
brands as well as commentary from Millward Brown board director Nigel Hollis and former LEGO executive ... : the transition years Nigel Hollis CEO s heads explode Forming the bond between tweens and brands Tapping ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
