STOP PRESS: Schwarzkopf signs Holly Valance
19 Feb 2004
Schwarzkopf, the Henkel-owned hair colourant brand, has signed up Holly Valance as the face of its
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Branding News brief: Holly Hobbie to be relaunched
29 Jun 2005
Nickelodeon & Viacom Consumer Products is to relaunch the classic girls' and women's licence, Holly
Branding News brief: Malcolm Hollis unveils fresh brand identity
23 Aug 2006
Malcolm Hollis, a commercial building consultant, has unveiled a fresh brand identity. The revamp
;professional’ players. Holly Acland asks if they threaten promotions
08 Apr 1999 | by HOLLY ACLAND
Imagine being confined to a cell and challenged to raise hundreds of pounds through entering competitions before being released. It doesn t sound like compulsive viewing, but this is the basis of a cult TV programme in Japan. And unfortunately, the mad world of professional compers is not restricted...
to invent their dream soft drink, writes Holly Acland
01 Jun 2000 | by HOLLY ACLAND
- John McKie, editor, Smash Hits - Holly Acland, deputy features editor, Marketing - Hayley ...
DESIGN: Best and worst at the supermarket - Packaging can make or break a product. Holly Acland
06 Jan 2000 | by HOLLY ACLAND
. The results were presented to a panel of judges (Darren Rea, deputy editor, Packaging Today; Holly Acland ...
for their proposals to revive the Dome Holly Acland reports
06 Apr 2000 | by HOLLY ACLAND
answers to Holly.Acland@haynet.com. GRAYLING Creating one amazing moment of one ...
PUBLIC RELATIONS: Centralise PR for a cohesive brand - Holly Acland discovers how three companies
25 Nov 1999 | by HOLLY ACLAND
Procter & Gamble has about five billion global customers, British Airways flies 40 million people around the world annually, and ISP World Online has close to one million customers. All face different challenges in terms of managing their global PR strategy, but the one thing that unites the three is...
to appeal to retailers. Holly Acland reports
28 Oct 1999 | by HOLLY ACLAND
It is not unusual for creative directors to become close to their work. It is, however, unusual to find creative directors prowling the aisles of their local supermarket and rearranging display units so their work has maximum impact for passing shoppers.
promotions in the UK as well as in Europe. Holly Acland reports
09 Sep 1999 | by HOLLY ACLAND
On the face of it, marketers could be forgiven for taking a long, hard look at their sales promotion budgets. In recent months, the promotions industry has taken quite a bruising.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
