DESIGN: Best and worst at the supermarket - Packaging can make or break a product. Holly Acland
06 Jan 2000 | by HOLLY ACLAND
. The results were presented to a panel of judges (Darren Rea, deputy editor, Packaging Today; Holly Acland ...
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to invent their dream soft drink, writes Holly Acland
01 Jun 2000 | by HOLLY ACLAND
- John McKie, editor, Smash Hits - Holly Acland, deputy features editor, Marketing - Hayley ...
for their proposals to revive the Dome Holly Acland reports
06 Apr 2000 | by HOLLY ACLAND
answers to Holly.Acland@haynet.com. GRAYLING Creating one amazing moment of one ...
, broadcasters are being forced to reassess their selection process. Holly Williams reports
18 Jan 2002 | by HOLLY WILLIAMS
TV watchdog the Broadcasting Standards Committee (BSC) recently uncovered a bizarre phenomenon that is believed to pose a very serious threat to the credibility of British factual TV. Christened 'repeat performer syndrome', the BSC's discovery revealed there was a growing band of Britons addicted...
was an agency undergoing significant cultural changes, reports Holly Williams
25 May 2001 | by HOLLY WILLIAMS
The UK's most successful financial PR consultancy by a substantial margin, Brunswick has been shrouded in mystery since its inception 14 years ago. Founder Alan Parker and managing partner James Bradley have evolved the agency along strict in-house policies on marketing with an ethos to...
in post-communist Russia, writes Holly Williams
30 Mar 2001 | by HOLLY WILLIAMS
A recent survey in Russia asked 500 Moscovites an ostensibly simple question: 'What is public relations?'. The results were shocking. More than 50 per cent said they had no idea what it meant, with just 33 per cent answering correctly. But what causes greater concern is that a proportion thought...
be the order of the day for PROs. Holly Williams reports on this growing trend
06 Oct 2000 | by HOLLY WILLIAMS
Public relations consultants don t make a habit of giving away free advice. But right now, not-for-profit work is all the rage. Press officers are doing it, corporate communication heads are doing it and even board directors are doing it. Voluntary work is a concept which is catching on fast throughout...
PUBLIC RELATIONS: Centralise PR for a cohesive brand - Holly Acland discovers how three companies
25 Nov 1999 | by HOLLY ACLAND
Procter & Gamble has about five billion global customers, British Airways flies 40 million people around the world annually, and ISP World Online has close to one million customers. All face different challenges in terms of managing their global PR strategy, but the one thing that unites the three is...
to appeal to retailers. Holly Acland reports
28 Oct 1999 | by HOLLY ACLAND
It is not unusual for creative directors to become close to their work. It is, however, unusual to find creative directors prowling the aisles of their local supermarket and rearranging display units so their work has maximum impact for passing shoppers.
promotions in the UK as well as in Europe. Holly Acland reports
09 Sep 1999 | by HOLLY ACLAND
On the face of it, marketers could be forgiven for taking a long, hard look at their sales promotion budgets. In recent months, the promotions industry has taken quite a bruising.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
