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Somerfield - the supermarket chain at the centre of the retail sector's latest takeover story - is understood to have hired Red Leaf Communications for an investor relations campaign.
The rival bidder to Luke Johnson's agreed 265m takeover offer for Pizza Express has drafted in Gavin Anderson for City PR support, helping catapult the agency into the Deal Watch top ten.
The takeover battle for Safeway launched last month by Morrison buoyed the City PR market and marked the first major bidding war since Vodafone's play for Mannesman three years ago.
The bidding war for supermarket chain Safeway has got the cash tills ringing in the City PR community. But for those involved, it is set to be a bloody battle to determine the future shape of Britain's supermarket sector.
The PR and lobbying war for control of Safeway heated up this week as Wal-Mart joined the bidders hoping to acquire the stores group.
AIM-listed take-away food firm Domino's Pizza has lined up six agencies for its consumer PR business as it puts the work out to pitch.
Billionaire retail entrepreneur Philip Green is reinforcing his bid for Top Shop owner Arcadia with the help of City PR expert Finsbury.
LONDON - Billionaire retail entrepreneur Philip Green is reinforcing his bid for Top Shop owner Arcadia with the help of City PR expert Finsbury.
Woolworths corporate affairs head Nicole Lander says she is a true believer in practising what you preach. While most brand evangelists claim to eat, think and breathe the brand they represent, Lander seems more committed than most. Asked when was the last time she shopped at Woolworths, she doesn't...
ICI Paints is launching a fresh PR push for its flagship metal paints brand Hammerite ahead of product launches this year.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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