Holly Valance joins Foster's Gold push
28 Jul 2011 | by Gemma Charles
Foster's Gold, Heineken UK's premium brand extension of its Foster's variant, has signed up Holly
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Why we're loving: Vicky Maguire [GALLERY]
19 Jan 2012
A collection of work from Vicky Maguire during her time at both Grey and Wieden & Kennedy
Soft drink Taut launches campaign featuring triathlon world champion Hollie Avil
28 Jul 2009 | by Joe Thomas
World Champion triathlete, Hollie Avil....the scenes making of' footage and interviews with Hollie Avil. The work will push TAUT's 2 isotonic drinks ...
;professional’ players. Holly Acland asks if they threaten promotions
08 Apr 1999 | by HOLLY ACLAND
Imagine being confined to a cell and challenged to raise hundreds of pounds through entering competitions before being released. It doesn t sound like compulsive viewing, but this is the basis of a cult TV programme in Japan. And unfortunately, the mad world of professional compers is not restricted...
to invent their dream soft drink, writes Holly Acland
01 Jun 2000 | by HOLLY ACLAND
- John McKie, editor, Smash Hits - Holly Acland, deputy features editor, Marketing - Hayley ...
PUBLIC RELATIONS: Centralise PR for a cohesive brand - Holly Acland discovers how three companies
25 Nov 1999 | by HOLLY ACLAND
Procter & Gamble has about five billion global customers, British Airways flies 40 million people around the world annually, and ISP World Online has close to one million customers. All face different challenges in terms of managing their global PR strategy, but the one thing that unites the three is...
to appeal to retailers. Holly Acland reports
28 Oct 1999 | by HOLLY ACLAND
It is not unusual for creative directors to become close to their work. It is, however, unusual to find creative directors prowling the aisles of their local supermarket and rearranging display units so their work has maximum impact for passing shoppers.
of the best sources of ideas available to them - their staff. Holly Acland reports
22 Jul 1999 | by HOLLY ACLAND
Few would deny the role innovation will play in driving company growth in the next century. Last year, Unilever spent pounds 556m - 21% of its turnover - on research and development. And next year, in partnership with Cambridge University, the company will open a new pounds 13m research centre to complement...
’functional food’ concept. Holly Acland reports
21 Oct 1999 | by HOLLY ACKLAND
There are few genuinely new categories which emerge in the FMCG sector, so it s little wonder that manufacturers are taking advantage of the burgeoning market for functional foods that claim health benefits.
? Experience of past campaigns is as good a guide as any. Holly Acland offers several pointers
17 Sep 1998 | by HOLLY ACKLAND
Identifying the value of any one activity when it is enmeshed in a broader marketing strategy is the Achilles heel of the promotions industry.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
