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FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home

The caring, sharing 1990s are seeing more companies realise the commercial benefits of forging partnerships between their corporate reputation and so-called good causes.

FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper

CD-ROMs or the Internet INTERNAL COMMS: Electronic newsletters reach international offices...via CD-ROMs or the Internet INTERNAL COMMS: Electronic newsletters reach international offices ... wherever there are Euro Plus offices But while it is easy to rave about the capabilities ... has been home computers. We re looking towards a point where women s and mainstream consumer ...

Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign

closely with the French police, British transport police and the Home Office on issues connected to fans ... well in advance of the tournament and it has hired dozens of extra freelance media relations officers ...

MEDIA: Is the ITC’s cautious path ignoring the bigger picture?,

really strikes home....revolution really strikes home. I spent an enlightening day shuttling between the grey Independent ... into branded programmes and for companies such as Texas Home Care to run a DIY service, followed by adverts ...

CAMPAIGNS: CONSUMER LAUNCH; Putting paid to free banking?

office Campaign: Additions Timescale: May to July 1996 Budget: Estimated between pounds 50...Client: Barclays Bank Personal Sector PR Team: Harrison Cowley (Birmingham), and Barclays press office Campaign: Additions Timescale: May to July 1996 Budget: Estimated between pounds 50 ... and Humberside, the North-East and Wales. Tactics Barclays Press Office handled the national launch ...

STOP PRESS: CSP bags Tetley’s drawstring launch

-store theatre, a local press campaign and sending samples to 10 million British homes....CSP Communications, the PR and sales promotion arm of Osprey Communications, is handling the UK launch programme for Tetley drawstring tea bags this week. The launch includes event management, in-store theatre, a local press campaign and sending samples to 10 million British homes. ...

DIARY: Introducing - the dress release ...

Introducing - the dress release. When the Leeds office of Greenwood Tighe PR heard Aston College...Introducing - the dress release. When the Leeds office of Greenwood Tighe PR heard Aston College fashion students were seeking alternative materials for costume-making, it stepped forward with miles of paper tissue from its promotional tissue supplier client Dynamic Products. Students Denise Johnson ...

NEWS: Grayling to cover Europe for Scitor

office. These will target senior executives and IT managers across the UK, France, Germany, Italy ...

FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

-received because it was imaginative and office-based at a time of year when many publications are running ... International. H is for the Home Instrumental Furniture has been making totally groovy musically ... vinyl that is so soft you can throw it around without risk to your office PCs (Prime Designs), while ...

Diary: H&K calls in the Karma boys to encourage the public to try an Oasis

Next week Hill and Knowlton will attempt to gain coverage for a carnival-type float for client Schweppes to promote its still fruit drink Oasis. Hill and Knowlton is charged with the daunting task of encouraging tube-frazzled commuters and overheated office workers to chill out ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.