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"The chain", which will run alongside digital, social and out-of-home activity, shows men and women coming together in chaotic situations. Bartle Bogle Hegarty has also developed two Facebook apps, "Anarchy Matchmaker" and "Kissing Chaos", which will launch in South America this week, and roll ...
Created by Euro RSCG London, the films star four male friends who recount various escapades over a glass of Chivas whisky. In the first spot, the quartet find themselves stranded in the desert after a party, with no idea of how to get home. The second film recalls a time when the group had to help one ...
Created by Isobel, the campaign will try and align the drink with the golden hours between work and home. The pan-European campaign includes a new app. The app will also enable users to create perfect sunset pictures as well as manipulate images plus a range of bespoke flares which can be scaled ...
The campaign, created by Dare, includes a TV spot featuring an office worker imagining the possible reactions of his colleague, who has been away from work with mental health problems. The ad ends with the colleague s simple reaction: "I m okay, thanks for asking." The joint campaign is the result of a ...
Amy Kean, director of social media, Havas Media Why I like this For some reason, a cinema audience will laugh at the most mundane of ads. I've never quite got my head around it I'm pretty sure they wouldn't laugh at an ad at home. Because of this irrational pet peeve of mine, I approach my cinema ...
Sue Unerman, chief strategy officer, MediaCom Why I like this Why wouldn't I like this? I don't know anyone who didn't like the Old Spice creative from last year. It has clocked up more than 35 million views on YouTube and it still makes me smile. Since the original ad brought ...
The 30-second TV spot shows a grandmother at home with her grandchildren. The brand aims to broaden its appeal from traditional cakes to convenient snacks, and is targeting mothers. Iwan Williams, the managing director of Premier Foods, said: "The repositioning of Mr Kipling represents a major commitment ...
personal "incredible experiences" as he travels the world on his tour. It also includes press ads and out-of-home ...
The campaign was directed by Seth Gordon, who also shot the feature film Horrible Bosses . The "keep up" campaign features Bolt in Branson s office with a blonde goatee beard trying to convince the viewers he is the Virgin boss. At the end, the Jamaican does his famous lightning pose, pointing his ...
The campaign runs across press and social media and is geared around driving online donations. The press campaign depicts a homeless Smash Martian slumped against a wall asking donors to "give our history a home". An online film features a range of influential advertising figures revealing the ad ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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