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Home Office targets teens with anti-knife viral

LONDON - The Home Office has launched a viral mobile application to support its anti-knife crime...database of users will then be put together to enable the Home Office to better target future campaigns ...

Home Office targets anti binge-drinking viral at young people

LONDON - The Home Office has launched a viral campaign in an attempt to change drinking behaviour...to the viral. In June 2008 The Home Office launched the first phase of this binge-drinking campaign, aimed ...

Beer and pub industry slams Home Office plans to curb bad promotions

As the Home Office consultation on proposals for the code draw to a close, there is a growing groundswell of opposition to the plans, according to the BBPA. The BBPA has submitted its own response, which claims the code will cost the pub industry 58m. In the document it also labels the proposed code ...

Gov campaign educates teens about rape

Deputy prime minister Nick Clegg has today launched the Home Office's first marketing campaign...relationships. It is part of the Home Office's commitment to tackle violence by challenging attitudes early on. The Home Office launched a series of TV ads tackling violence and abuse in teenage relationships in 2010 ...

Salary snapshot: marketing officers

likely to be paid a bonus of 1,800. A marketing officer working in the food, drink or tobacco sectors can expect to take home a slightly bigger annual salary of 32,000, while those working in transport can earn 41,215. Those with marketing officer roles in the hotel, catering or travel industry ...

Out of home top of mind

' strategy director, Simon Jenkins, says: 'Out of home remains a key channel for delivering dwell time ... up with petrol, waiting for the barrier to go up into a car park, in the Post Office queue, at the GP ...

Profile: Simon Morris, chief marketing officer of LoveFilm

Simon Morris, chief marketing officer of LoveFilm, believes the story of its expansion has many...the past seven years, Simon Morris, chief marketing officer of LoveFilm, muses: 'On my more spiritual ... Morris, a Londoner born and bred, with a nod to the room that is more The Office than sci-fi blockbuster ... at the end of 2003 as one of its original investors. As chief marketing officer since 2004, he has been ...

Profile: Doug Bewsher, chief marketing officer at Skype

Doug Bewsher, chief marketing officer at Skype, wants the telecoms brand to be a valued part...For a communications company, Skype's offices in London's Soho are eerily quiet. That could have ... be that half the desks appear empty. They are not in the middle of a move, insists chief marketing officer Doug Bewsher. 'We have people working at home and all over the world, albeit at strange times,' he ...

Twentieth Century Fox Home Entertainment appoints global marketing chief

Twentieth Century Fox Home Entertainment has promoted its North America marketing chief Mary Daily...Daily, as president and chief marketing officer of worldwide marketing, will lead 20th Century Fox Home Entertainment's evolving consumer approach, giving a high priority to integrating the digital ... , promotions, public relations and media for all products distributed worldwide by Fox Home Entertainment ...

Homing in on viewers

LONDON - Will targeted TV ads be met with suspicion by consumers or prove highly effective?

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.