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McDonald's 'weather' by Leo Burnett

. Media was bought by OMD and planned by Andrew Lloyd. Jill McDonald, McDonald s chief marketing officer ...

Pets at Home poaches Greggs' Jefferson

Pets at Home, the UK's biggest chain of pet stores, has appointed Greggs customer and marketing...expertise and breadth of offer. The TV and print drive, created by Krow, will promote Pets at Home ... at Home launched its first national TV campaign in October 2009, aimed at building awareness among ...

British consumers swap going out for staying in

LONDON - Britons are going out less and spending more money on drinking at home and holidaying...DIY or home improvements. Meanwhile, 75% intend to spend less on clothes and two-thirds planned to eat ... office takings in London were up by 2% and holiday camps are seeing a revival in fortunes. The market ...

And in the real world: Sun-Times, supermarkets, Google, M&S

by its former owner. Source: The Guardian The Home Office plans to shake up the mandatory code ...

British consumers cut back on eating out for first time in 40 years

LONDON - Consumers are spending less on eating out of home for the first time in 40 years...eaten away from home, down from one in eight in 2008. The report notes that growth is expected ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

of pictures highlighting ADHD, along with Jason Hindley, whose "Alcohol Know Your Limits" Home Office campaign ... Jason Hindley Brand Home Office Entered by Jason Hindley Creative agency VCCP London Creative ... this time. He also took home three of the 13 Silvers for work for Prostap prostate cancer treatment ("Great ...

McDonald's to trademark slang-brand 'Maccy D's'

LONDON - McDonald's has applied to the Intellectual Property Office to register its popular slang

Costa Coffee rolls out customer loyalty card

sector, in an attempt to press home its dominance of the UK market.

Start small, aim big

media. Another example is our work for the Home Office. "It doesn't have to happen" is a campaign ...

McDonald's switches Easterbrook out of global brand role

to the job of global chief branding officer....brand officer, in a management shift. As part of the changes, Jill McDonald, chief marketing officer ... , and will support McDonald's president and chief operating officer Don Thompson. It means that McDonald's is still in the hunt for a global chief branding officer, a position it is expected to fill within the next ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.