MasterCard 'ask Buck' by R/GA
21 Sep 2011
was a collaboration between R/GA s New York, Singapore and London offices. ...
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The creative is formed of the 12 jurors eyes alongside the campaign line: "12 views, one verdict". The digital creative features the eyes eerily blinking at the viewer. The campaign launched at the beginning of November and will run for two weeks across out-of-home, digital, online and press. ...
was a collaboration between R/GA s New York, Singapore and London offices. ...
Amy Kean, director of social media, Havas Media Why I like this For some reason, a cinema audience will laugh at the most mundane of ads. I've never quite got my head around it I'm pretty sure they wouldn't laugh at an ad at home. Because of this irrational pet peeve of mine, I approach my cinema ...
The initial 10" teaser ads, made by WCRS London for the News International newspaper, started last week and starred Denise Van Outen and Louie Spence asking the question "What is buzz?" This week they were followed by a series of 30" and 40" ads showing celebrities in a stately home setting which ...
The print and outdoor campaign aims to bring to light the fact that while children play with their Hot Wheels vehicles in the confines of their homes, the road is where the cars really belong. ...
James Hilton, chief creative officer, AKQA Why I like it Lego is cool. Star Wars is cool. Poo is funny. QED; this is cool and funny. I wanted to leave it there, but I must at least give the illusion that I m educated. That illusion will often take the form of searching for a deeper meaning ...
The series of ads feature Barbara Windsor at home surprising a host of celebrity callers, including her Carry On co-star Leslie Phillips and former Eastenders co-star Larry Lamb. ...
The campaign was directed by Seth Gordon, who also shot the feature film Horrible Bosses . The "keep up" campaign features Bolt in Branson s office with a blonde goatee beard trying to convince the viewers he is the Virgin boss. At the end, the Jamaican does his famous lightning pose, pointing his ...
The work aims to promote Radio 1 as the home of new cutting-edge music. ...
The 30-second spot is part of a campaign highlighting the new Home Free Hotline phone app, also created by the agency, which calls customers with advice on how to get out of sticky situations. It features the comedian Laura Checkley. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.