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The strategy, which was published last week by the Home Office , led the news bulletins with its plan to introduce a minimum pricing regime and consult on whether to ban two-for-one promotions to combat binge drinking. It also revealed a desire on the part of Government to tighten the rules ...
officer at Aviva and president of The Marketing Society, gives her summary of last week's event....marketing officer of an insurance company, where our relationships with customers can last decades and we ... as a market. Closer to home, the Olympics presents a great opportunity for growth. There was a ...
Both the Home Office and the shadow home secretary issued statements in response to the story, as well ... , such as Phillippa Williamson, CEO of the Serious Fraud Office. The subjects of the case studies were themselves used ...
Tipple, who joined Virgin Group last month, left Yahoo! at the start of the year following a major restructure, which led to the decentralisation of the internet company s global marketing function. At Virgin, Tipple reports to Ian Rowden, partner and chief marketing officer for Virgin Group, who joined ...
Snowball has set out her agenda as driving greater cross-industry support for the AA and ensuring its key messages hit home with the Government and opinion-formers. She succeeds Andrew McGuinness, a founding partner of Beattie McGuinness Bungay, who steps down on 1 June after three years ...
McLennan takes up his new position as executive vice president, office of the chairman, immediately and will feed directly into chairman and chief executive Rupert Murdoch, and president and chief operating officer Chase Carey. He will work with senior business leaders across News Corp to "strengthen ...
s chief marketing and communication officer, to top spot. Despite boardroom woes at the insurer ...
in development as a Tom Dixon-designed luxury Mondrian Hotel and offices. Golden Goose PR owner Miki Haines ...
at home and three abroad. It also works to implement Russia s co-operation agreements with other countries ...
High on the 24th floor of Aviva's offices this week, I was struck by the words of its chief marketing officer, Amanda Mackenzie. Paraphrasing, it went something like, "Advertising is infrastructure. It s like good people, transport or finance. Take it away or fail to invest and businesses suffer ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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