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Think BR: BrandZ shows why technology matters

All too often marketing is about segmentation, dividing up men and women by age, education, location or by behavior. We all do the same with product and service sectors. Trends that affect retail are usually regarded as distinct from those that impact on fast food suppliers. It s an approach ...

Old El Paso readies Jubilee-themed campaign

Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital

Cadbury Wispa launches £3.5m ad campaign

and buying. Toby Smart, brand manager for Wispa at Kraft Foods, said: "Wispa has continued to be a popular ...

Terminix 'egg' by Publicis Dallas

The latest Terminix campaign by Publicis Dallas features a set of scary monsters....The work for the prest control servcie was directeded and animated by Blacklist's directing and design collective Dvein, who also worked on last year's monster-strewn spot for Terminix. ...

M&S profits drop for first time in three years

The retailer's like-for-like sales in the UK increased by 0.3% for the year ending 31 March after 2.1% growth in food and a 1.8% dip in general merchandise. Overall revenues were up 2% to 9.9bn but profits declined. Profits before tax were down to 658.0m, compared to 780.6m in the previous ...

Futura Foods calls in Brazil PR to promote Greek cheeses

Futura Foods has called in PR support to launch its new Greek cheese range, Yamas....supermarkets. Futura Foods aims to widen the appeal of Greek cheeses with the Yamas range, which will be stocked by Tesco, Morrisons and Ocado. According to Futura Foods research, halloumi and feta ...

Wispa 'time well misspent' by Fallon

Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize

Camargue founder Andrew Litchfield steps back from day-to-day role

communications at food service company Aramark. Lloyd, who has been with Camargue for 13 years and previously ...

Subway out-muscles McDonald's on Facebook

of the most popular UK fast food pages.

James Murray resigns from Fleishman-Hillard

+Knowlton Strategies . Fleishman-Hillard also recently won the PR and social media account with Symington s foods ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.