Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital
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All too often marketing is about segmentation, dividing up men and women by age, education, location or by behavior. We all do the same with product and service sectors. Trends that affect retail are usually regarded as distinct from those that impact on fast food suppliers. It s an approach ...
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital
and buying. Toby Smart, brand manager for Wispa at Kraft Foods, said: "Wispa has continued to be a popular ...
The latest Terminix campaign by Publicis Dallas features a set of scary monsters....The work for the prest control servcie was directeded and animated by Blacklist's directing and design collective Dvein, who also worked on last year's monster-strewn spot for Terminix. ...
The retailer's like-for-like sales in the UK increased by 0.3% for the year ending 31 March after 2.1% growth in food and a 1.8% dip in general merchandise. Overall revenues were up 2% to 9.9bn but profits declined. Profits before tax were down to 658.0m, compared to 780.6m in the previous ...
Futura Foods has called in PR support to launch its new Greek cheese range, Yamas....supermarkets. Futura Foods aims to widen the appeal of Greek cheeses with the Yamas range, which will be stocked by Tesco, Morrisons and Ocado. According to Futura Foods research, halloumi and feta ...
Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize
communications at food service company Aramark. Lloyd, who has been with Camargue for 13 years and previously ...
of the most popular UK fast food pages.
+Knowlton Strategies . Fleishman-Hillard also recently won the PR and social media account with Symington s foods ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.