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Futura Foods has called in PR support to launch its new Greek cheese range, Yamas.
Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond Jubilee.
Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate division of rival Kraft Foods.
Premier Foods is to launch Angel Delight ice-cream mix in major retailers, following a trial launch on Facebook last year.
Kraft Foods has called on a former Fishburn Hedges director to fill the role of UK head of comms while the permanent head goes on maternity leave.
Premier Foods has reported a 3.7% sales lift across its eight 'power brands', helped by the Batchelors 'Fuelling Britain' campaign, according to figures for the three months ending 31 March.
Kraft Foods is looking to create a UK digital roster across its brand portfolio.
Premier Foods, the maker of Mr Kipling and Batchelors products, has revealed that it reduced its consumer marketing spend by 19% last year to £25.6m and has now vowed to draw a line under a difficult 2011.
Premier Foods has consolidated eight key brands into JWT London, which picks up four including Hovis, and McCann London, while Dare loses five brands and 101 sheds the Mr Kipling account.
The Revolution Awards Digital Marketer of the Year 2012 shortlist has been revealed, and we need you to cast your vote.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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