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Are you suffering from a digital eating disorder?

I recently had lunch with a man who insisted on 'art-directing' the meal, taking pictures of every plate of food placed before him, before frantically uploading them to multiple social-media platforms. He took so long photographing each course, I wondered whether he planned to actually eat anything ...

Think BR: BrandZ shows why technology matters

All too often marketing is about segmentation, dividing up men and women by age, education, location or by behavior. We all do the same with product and service sectors. Trends that affect retail are usually regarded as distinct from those that impact on fast food suppliers. It s an approach ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

,' he says. Food retailing of the future Hobnobbing with Google execs seems appropriate given how ... of food retailing,' argues Gissing. His pronouncement is backed by the latest figures from ... spring. Although international expansion is at the back of its mind, Gissing says the UK food market ...

Marketing spend to increase in 2012, indicates survey

Brands including Kia, HSBC, Iceland, Matalan, L'Oreal, Sony, Everything Everywhere, Spotify, B Q, Boots, Diageo, Sainsbury's, Premier Foods, Nokia and McDonald s took part in the survey, which gathered 333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...

Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Ocado director warns Olympics will 'bugger up' summer business

our lives harder because we deliver food to people s homes, Gissing told Marketing . His comments ...

Think BR: How can brands harness the power of NFC?

management app at theme parks, an app that syncs the users dietary requirements with food products in store ...

My Secret Work Weapon: Your children expose you to a variety of influences

Moshi Monsters is huge, for example; the next generation is totally comfortable with the digital space. My kids also tell me about what they see on TV, and they absorb it all. What's really annoying is that they can sing the Gocompare.com jingle and they want a meerkat. Because of my kids I watch things I ...

Data marketers should stick to subjects consumers care about

rounded things (plastics, resins, metals... even food). Any company that makes a physical product needs ...

ISBA Conference: President spotlights online behavioural ads debate

in partnering with us", holding up the Responsibility Deal on food and drink as evidence. Speaking on Budget ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.