What to expect from SXSW Interactive 2012
10 Mar 2012 | by Sarah Shearman
hour from 1700-1800 at the Hilton Austin Hotel, 500 East 4th Street. The advertising trade body ...
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How social media is removing the barriers between corporate and consumer brands
14 May 2012 | by Cathal Smyth
Centrica Rolls-Royce Group Unilever Marks Spencer 10 InterContinental Hotels Group Vodafone BT Group ARM Holdings InterContinental Hotels Group Source: The Group ...
Trading places: this week's people moves
02 Mar 2012 | by Matthew Chapman
with commercial venues such as pubs, shops and hotels.( Media Week) Follow Matthew Chapman ...
Dancing on Ice slides to lowest ever audience
13 Feb 2012 | by Maisie McCabe
, Channel 4 s comedy documentary The Hotel had an average audience of 1.18 million viewers between 8pm ...
The business of business travel
23 Jan 2012 | by Liz Ross Martyn
decisions - hotel and flight - themselves. Sixty five percent of business travellers and 77% of C-suites book their own flights, and 71% of business travellers and 77% of C-suites book their own hotel. I ...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
Hotels Resorts, the luxury hotel brand, has hired Sundip Bedi as senior marketing manager for the UK ...
Think BR: The truth about Vegas
18 Jan 2012 | by Rhys McLachlan
with actual scenery, such as restaurants, hotels, or other cars. The implications for advertisers go well ...
Think BR: The role of branded content
17 Jan 2012 | by Matt Simpson
Branded content is not a new phenomenon. Many years ago canned soup manufacturers understood that putting recipes on their labels helped further engage their customers; tyre manufacturer Michelin realised that content could play a part in its marketing mix when it launched a hotel and restaurant guide in 1900 ...
Think BR: Customer loyalty in 2011
25 Nov 2011 | by Simon Atkinson
and hotels, once we are in a scheme, the norm is for us to be in more than one. The same applies ...
Think BR: The language of local social
23 Nov 2011 | by Duncan Ogle-Skan
effort. Alistair Watts, ecommerce manager at Hand Picked Hotels, had great examples of using Twitter as an element within its customer service , perhaps picking up on someone s hotel needs (eg, wedding venue ... reception. The result being that Hand Picked Hotels is seen as a keen business valuing its customers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
