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Glacéau vitaminwater in Olympic ticket Twitter giveaway

30 May 2012 | by Loulla-Mae Eleftheriou-Smith

From today, people who follow Glac au vitaminwater on Twitter will have the opportunity to win 15 pairs of tickets, including an overnight stay at a London 5* star hotel. To put their hands up for the tickets people just need to send a tweet to the brand's Twitter account. Runners-up will receive ticket ...

British Gas readies 'free swim' Olympic campaign

29 May 2012 | by Matthew Chapman

, health clubs and hotels across the country Will Orr, marketing director at British Gas, said: "British ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

18 May 2012 | by Loulla-Mae Eleftheriou-Smith

Hoyt Harper, Sheraton Hotels' senior vice-president and global brand leader, speaks to Marketing...Sheraton, the luxury global hotel brand owned by Starwood Hotels and Resorts, has undergone a $6bn ... with the reopening of its flagship Edinburgh Grand hotel last month. There are more than 400 Sheraton hotels worldwide and the brand sits within a portfolio of nine hotel brands, from the super-chic W Hotels, to Le ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

17 May 2012 | by Maisie McCabe

was "quite a turbulent decade which had not left the airlines untouched". After a career in the hotel ...

Helen Edwards: Get personal with your brand

16 May 2012 | by Helen Edwards, PPA Business columnist of the year

), or the person might well end up inside the product (hotel, aircraft, bank). Either way, it's a physical ...

VisitEngland defends £5m campaign after industry attack

15 May 2012 | by Loulla-Mae Eleftheriou-Smith

spent 52m in the last financial year trying to seduce Brits overseas, while hotels, airlines and tour ...

Tesco extends branded portfolio content with TV plans

09 May 2012 | by Matthew Chapman

The retailer is considering several options, including broadcasting the final and making documentaries about the eight finalists lives. This year s awards ceremony was held at the Waldorf Hilton Hotel in March. As part of the drive, the retailer is looking to put a lot of investment into the Tesco ...

Thomas Cook overhauls 2013 strategy to ease booking process

03 May 2012 | by Loulla-Mae Eleftheriou-Smith

available to them, instead of having to check individual hotel sites. It is simpler for families ... . The codes will be placed next to each of Thomas Cook's Top 100 Hotels , and will allow smart-device users to take virtual tours of the individual hotels and offer access to bespoke footage. Versions ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

/Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ... British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ...

Mr & Mrs Smith adds hotel sub-brands

01 May 2012 | by Nicola Clark

Boutique hotel brand Mr & Mrs Smith is expanding its footprint with family, business and group...in either Mr Mrs Smith loyalty money or cash. The brand follows King of Shaves and Hotel Chocolat ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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