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Tesco extends branded portfolio content with TV plans

The retailer is considering several options, including broadcasting the final and making documentaries about the eight finalists lives. This year s awards ceremony was held at the Waldorf Hilton Hotel in March. As part of the drive, the retailer is looking to put a lot of investment into the Tesco ...

Unilever tops 2012 Marketing Society Awards nominations

/Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ... British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ...

Helen Edwards: The good and bad of Cadbury's brand association tendencies

Molton Brown products in Marriott hotel bathrooms. The former gets exposure to an upscale customer base ...

Specsavers becomes latest brand to adopt gamification

through a hotel by an angry chef. Graham Daldry, creative director at Specsavers Creative, said ...

Morrisons partners Disney for 'biggest-ever giveaway'

like last year, but VIP packages, which includes stays in the top hotel suites, travel, food, VIP fast ...

Trading places: this week's people moves

with commercial venues such as pubs, shops and hotels.( Media Week) Follow Matthew Chapman ...

EBay targets mobile commerce expansion with Three.co.uk tie-up

by delivering devices pre-loaded with eBay apps. Its other deals are with US hotel booking site Yotel ... 's hotels in New York, London, and Amsterdam in about a minute. It's a browser-based solution and thus ...

Trading places: this week's people moves

Hotels Resorts, the luxury hotel brand, has hired Sundip Bedi as senior marketing manager for the UK ...

Google ranked top brand and Dove enters top 20

; Premier Inn for hotels, and Money Saving Expert for the online services sector. In November last year ...

MoneySupermarket.com promotes wider savings with Las Vegas ad

The latest TV ad, by agency Mother, shows "ordinary family man" Brian arriving in Las Vegas after he saved 400 on his car insurance. As the character walks through a clich d Las Vegas hotel, the viewer is told that Brian also saved 200 on his credit cards, 100 on a loan and 100 on his home ...

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