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Electrolux appoints DDB Europe to £25m pan-European ad account

Electrolux, the household appliance manufacturer, has appointed DDB Europe to handle its £25m pan...appliances and floor-care products. ...

Kenwood

From the outset, the kitchen-appliance brand has combined utility and reliability with a strong...and amateur cooks alike, and has become the flagship product of the domestic appliance company that gives ... who worked on radar systems during World War II. Wood set out to produce domestic appliances ...

The history of advertising in quite a few objects: 32 Commodore J Walter Thompson

that first employed him as a book-keeper, was a pioneer in the appliance of science to the business. Not only ...

Tetley reduces Tea Folk role in summer campaign

in more house-holds in the UK than any other tea brand. [This campaign will] help ensure we remain front ...

Citizen appointed to launch Virgin Pure water purification products

The partnership between global water purification company Strauss Water and Richard Branson, founder of Virgin, will market its new water purification system as an alternative for the 10 million UK households that use bottled water or filter jugs at home. Citizen has been tasked with handling a high ...

West Brom replaces Bodog with Zoopla

huge audience and is further step in our mission to make Zoopla a household name, synonymous ...

Futura Foods calls in Brazil PR to promote Greek cheeses

in 2010-11. Despite this, only 11 per cent of British households regularly buy feta and less than five per ...

Thai company set for Birds Eye bid

The proposed acquisition by Bangkok-based Charoen Pokphand Foods will mean that Birds Eye will be the next British household name to be acquired by an Asian company. It follows the recent takeover of Weetabix by China's Bright Food for 1.2bn. It was disclosed last year that private equity firm Permira ...

Media360: Zeebox is social media app to watch says MEC's Fletcher

Zeebox has the potential to also become a household name. Addressing the issue of data and its role ...

RAJAR Q1 2012: DAB and internet at listening-hours high

As expected, the latest stats from Rajar point to the adoption of DAB hitting higher watermarks such as a weekly reach of 28.9% of the population. The number of hours listened to via the platform is at a record 203 million, 12.8% higher than a year ago. More households now have DAB after the number ...

 

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