Do promotions increase store expenditures? A descriptive study of household shopping behavior
01 Aug 2002 | by X Dreze, P Nisol, N Vilcassim
induce households to increase their in-store expenditures or merely reallocate a predetermined spending...That is, are households grocery shopping expenditures preset before entering the store ... instance, as a function of the household s inventory and/or income), it is possible that retailers might ... the totality of the household s within-store purchases (i.e., the market basket) and not just purchases ...



