Search results for Household Appliances

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Sector Insight: Household paper

Household-paper brands are holding firm against own-label, but heavy discounting is an issue when...for manufacturers. Justifying added-value benefits on items such as toilet tissue when household budgets are being ... in facial tissues. In 2010, household paper sales reached 1.74bn according to Mintel, but much ... has lifted sales - 23% of households have more than one bathroom, up from 21% in 2006. Three in 10 ...

Do promotions increase store expenditures? A descriptive study of household shopping behavior

induce households to increase their in-store expenditures or merely reallocate a predetermined spending...That is, are households grocery shopping expenditures preset before entering the store ... instance, as a function of the household s inventory and/or income), it is possible that retailers might ... the totality of the household s within-store purchases (i.e., the market basket) and not just purchases ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.