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Household-paper brands are holding firm against own-label, but heavy discounting is an issue when...for manufacturers. Justifying added-value benefits on items such as toilet tissue when household budgets are being ... in facial tissues. In 2010, household paper sales reached 1.74bn according to Mintel, but much ... has lifted sales - 23% of households have more than one bathroom, up from 21% in 2006. Three in 10 ...
entertaining at home, such as dinner parties, has helped boost household-cleaner sales. Over the past five ... householders are averse to devoting long periods of time to tidying up, more than three-quarters of adults care ... products as essential buys. In the same way as many FMCG sectors, however, the household-cleaners market ...
. One might assume, therefore, that household fresheners would benefit from the stay-at-home trend ... were used in 17m UK homes. Ninety-four per cent of the market is accounted for by the household ... promotions. Within the total household products market, fresheners account for 13% of value sales ...
for household chores continues to fall mostly to them. The way in which people clean their homes has changed ... . The recession has also affected the household cleaning sector. This year its value has dropped to an estimated ... household fresheners. Consumers looking for quick-fix solutions could be hoping to mask the lack of genuine ...
The entrance of a wealth of innovative and eco-friendly products to the household freshener sector...household fresheners remain the fastest-growing sector within the household care market, there are issues ... % of households). According to Mintel, in 2008 value sales growth was halved to 3.8% with total sales estimated ... to light up in public places, more people are smoking at home, thus creating greater demand for household ...
Household paper products are hardly the most glamorous of FMCG categories. Toilet roll, kitchen ... . According to Mintel, the household paper market was worth 1.5bn in 2007. Until 2005, market value had ... with a high marketing spend. SCA Hygiene Products, which bought Procter Gamble's household tissue ...
LONDON - The Office of Fair Trading's investigation into possible price fixing of food and toiletries products at supermarkets is focusing on around 100 leading brands including Coca-Cola, PG Tips and Warburtons bread.
How to make high street medicine pack an emotional punch - who will be the winners and losers in the consumer healthcare battle for hearts and minds, asks David Gray, co-founder of Creative Leap.
LONDON - Fierce price competition in the household goods sector has wiped £50m off the combined
LONDON - Acdoco, the manufacturer of household brands such as Stain Devils and Glo Care
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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